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A Closer Look at USA‘s Radio and TV Market

A Closer Look at USA‘s Radio and TV Market

Anyone dealing with American broadcast media will not be able to get around the term “DMA region” – but what exactly is a DMA...

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January 12, 2022
Open Source Intelligence - Using Freely Available Information

Open Source Intelligence - Using Freely Available Information

Open Source Intelligence (OSINT) is an almost infinite source of information. In a nutshell, OSINT is the practice of analyzing freely accessible data from a wide range of repositories such as broadcast media, social media, search engines, public available archives,...

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December 22, 2021
Christmas Strategies: How Marketing and PR Pros Can Take Advantage of Ad Campaign Monitoring

Christmas Strategies: How Marketing and PR Pros Can Take Advantage of Ad Campaign Monitoring

Christmas is a special time of the year. Many companies use seasonal promotions to increase their sales, which often depicts a large part of their annual profit. Planning effective strategies is an essential part and, therefore, companies tend to already start working on them...

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December 16, 2021
eMM Worldwide: Broadcast Monitoring Gains Popularity in the MENA Region

eMM Worldwide: Broadcast Monitoring Gains Popularity in the MENA Region

eMedia Monitor has seen a rapidly growing demand for media monitoring services in the countries of the Middles East and North Africa. From Saudi Arabia or Qatar to the UAE or Yemen, a clear trend towards automated broadcast media monitoring is visible. In order to meet the...

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December 16, 2021
eMM Teamwork: Boosting Collaborative Media Monitoring

eMM Teamwork: Boosting Collaborative Media Monitoring

Large companies doing broadcast monitoring have a challenge. With so many employees and so much content to be monitored, how can tasks be easily assigned to each team member while making sure that no double work is done and no chaos is...

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December 1, 2021
Community Radio: An Accessible Citizen-Developed Information Source

Community Radio: An Accessible Citizen-Developed Information Source

Since its origins, radio has been closely related to globalization as well as social and political development. This medium was used in colonial regions to promote their own new national identities and as an endeavor to achieve independence. Furthermore, it was (and still is)...

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November 15, 2021
Business Intelligence: The Future of Analysis is Now

Business Intelligence: The Future of Analysis is Now

Business Intelligence (BI) is one of the strongest trends in analysis in recent years, with no end in sight. By 2026, the global BI market is expected to reach more than 23 Billion Euros (Valuates Report 2021) compared to almost 16 Billion Euros in 2019. While senior...

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November 5, 2021
Media Monitoring for the Public Sector

Media Monitoring for the Public Sector

Media monitoring is a task integrated into communication departments worldwide. Still, it is a subject that is not getting as much attention as it deserves. Globally, companies of all sizes count on solutions to keep an eye on both their own as well as their competition’s...

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October 28, 2021