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The Best Media Monitoring Solution for the Healthcare Industry

The Best Media Monitoring Solution for the Healthcare Industry

The healthcare sector not only plays an important role for the wellbeing of citizens but is also crucial for the health of the economy. In 2018, to mention a year in which the industry was not affected by Covid-19, EU healthcare expenditure amounted to almost 10% of the...

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October 14, 2021
Trolls and Other Online Dangers: How Reliable is Shared Information on Social Media?

Trolls and Other Online Dangers: How Reliable is Shared Information on Social Media?

In the past years the growing number of social media users as well as the increased power of social network companies have fostered the development of national and international data protection and cybersecurity regulations. Not only do companies like Facebook collect a huge...

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September 29, 2021
Valuable Tips for Developing a Critical Eye Against Fake News

Valuable Tips for Developing a Critical Eye Against Fake News

The latest Reuters findings are promising for the media sector: People’s overall trust in the news has grown by six percent in 2021 (Digital Report, 2021). However, there exists an evident gap between the trust in classic news media and the trust in news on social media. The...

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September 23, 2021
Is TV Culture in Latin America About to Decease?

Is TV Culture in Latin America About to Decease?

Every other week there are discussions and comments about classic media such as television “dying” in countries all over the world - which would therefore also affect the Latin American region. But as a matter of fact it is nothing like that: TV currently reaches 92.5% of the...

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August 31, 2021
Short and Long Term Media Monitoring – A Solution Adapted to PR’s Needs

Short and Long Term Media Monitoring – A Solution Adapted to PR’s Needs

For those familiar with the marketing field, it is nothing new that PR staff managing a company’s communication strategy have a challenging profession. Their day-to-day tasks include multiple overlapping projects with various deadlines: from one-time events to year-round...

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August 15, 2021
eMM Waterfall: The Power of Information Immediacy on One Single Screen

eMM Waterfall: The Power of Information Immediacy on One Single Screen

According to the Gartner report 2021, company’s technology related aspects are among the three top strategic business priorities of CEO’s worldwide. In 2021, 83% of them are committed to increase the investment into the digital capabilities of their...

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August 6, 2021
TV advertising: A fresh approach to an established concept

TV advertising: A fresh approach to an established concept

This year’s Nielsen Audience Report 2021 shows that radio, smartphones, and TV have the highest weekly reach in the US. However, TV is the media that still dominates when it comes to usage: 30 hours and 46 minutes per...

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July 25, 2021
Radio: Scoring with Accessibility and Relevance

Radio: Scoring with Accessibility and Relevance

The development of radio pictures a technical breakthrough that is associated with a large cast of names. However, it is the Italian Guglielmo Marconi who is credited with the success of transmitting sound signals from one side of the Atlantic to the other dating back to the...

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July 15, 2021