Entries by Roberto Velasco

Presenting our BI by eMM Industry Data Cubes for Business Intelligence

AMEC as the International Association for Measurement and Evaluation of Communication is the largest media intelligence and insights professional organisation worldwide. They were also host to this years summit „DATA: Analytics, Algorithms, Augmentation“ in the beautiful capital of the …

Business intelligence as a game changer

It would be an absolute understatement to say that trends in the media and PR industry have been evolving a lot over the last few years. These branches and their way of working with data is constantly changing and …

Business Innovation? Business Intelligence!

At eMedia Monitor we understand the importance of bringing valuable content to our customers. This is why we decided to develop a business tool that is able to build relationships between your internal data and our external data-cubes to …

Realtime broadcast monitoring made easy

For companies that are planning to go international or have clients who want to go abroad with their offices, monitoring the current situation might make the big difference.

TV and Radio are among the most reliable sources for researching economics …

Once there was a content…

Realtime Media monitoring has been a reliable and immediate source of information for quite a long time now. Search queries are being created, observed and analyzed. Users can watch the new clips rolling in in real time or get …

Is TV culture about to decease?

Every other week there are rumors of television „dying“ in countries all over the world, the same applies to the Latin American region. But it is actually nothing like that, TV is part of a vivid culture and more …

A closer look at USA‘s Radio and TV market

If you are dealing with American media you will not be able to get around the term „DMA region“ – but what exactly is a DMA region?

The term stands for „designated marketing area“ and describes the area, where the …

What‘s new on V2

Customer‘s satisfaction is one of our top priorities just as constantly developing our media monitoring platform for best user experience. Our great team has been working hard on the latest version of the eMedia Monitor Pegasus System to add …