Glossary

Actuality

Actuality comes from Latin “actualitas” which means “anything which is currently happening”. In connection with radio or TV it means the sound of something actually happening, e.g. people speaking.

Ad Monitoring

is an effective solution to track advertisements worldwide, not only to ensure proper broadcasting times, but also for competitive advertisement analysis and business performance management / cost control.

Africa

Africa is one of the continents where eMM provides media coverage (see our coverage map).
Origin of the word “Africa”: it is not entirely clear from which word it is derived, but all versions sound very logical. “Africa” means “sunny”, “dust” …

Alert

An alert is an alarm or a warning, that notifies of approaching danger or action, like a flashing red light prepares you for action as it notifies you of trouble ahead.

AMEC

AMEC – The International Association for Measurement and Evaluation of Communication is the global trade body and professional institute for agencies and practitioners who provide media measurement, evaluation and communication research.
(Source: www.amecorg.com, June 13, 2012)

America

America is one of the continents where eMM provides media coverage (see our coverage map).
Origin of the word “America”: some people say that the two Americas should be treated as two different continents, because both regions are so different. But: …

Asia

Asia is one of the continents where eMM provides media coverage (see our coverage map).
Origin of the word “Asia”: Asia is the largest continent and has the most inhabitants. Actually Asia and Europe formed a common continent – Eurasia. The …

Audio Clip

Audio clips are short clips of audio files, usually part of a longer recording. With eMM you can edit and download audio clips and video clips in DVD quality (see Features – Edit Clips).

Australia

Australia is one of the continents where eMM provides media coverage (see our coverage map).
Origin of the word “Australia”: it means “southern country”. It is the name for a whole continent, and also the name for the country.

Automated Media Monitoring

New technologies have allowed to automate the process of capturing radio and TV broadcasts: real-time processing, 24/7 monitoring and automated keyword alerting just to name a few improvements. While many media monitoring agencies still offer the service of trained …