Keyword

Keyword

A keyword is a significant or descriptive word, or a significant word or phrase, which occurs in a text more often than we would expect it to occur. A keyword is used as a reference point for finding other words or information, like audio or video clips. In eMM’s system, you can set up different profiles, using keywords and combinations of keywords, to see all latest mentions of your interest in selected radio or TV channels (see Industries – Media Monitoring).