Public Relations (PR)

Public Relations (PR)

A marketing/business term meaning the practise of creating, promoting, or maintaining a favourable relationship (image) for an organization (or a brand) among the public. The function focuses on the two-way-communication between an organization and the public, and all approaches to media are valid. A variety of skills and tactics developed to create favorable opinion for a person, event, or product that ultimately supports the firm’s bottom line. To achieve monitoring of your media coverage, you can either hire a public relations firm, or you can become one of eMM’s customers – Contact us!