What is media monitoring?

What is media monitoring?

Media monitoring is the activity of monitoring the output of print, online and broadcast media in order to reflect the media coverage of your topics of interests. Mass media traditionally have been limited to print media, so naturally the monitoring was also limited to print media. As radio and TV broadcasting were invented in the 20th century, media monitoring services expanded into the monitoring of these broadcast media, facilitated by the development of commercial audio and video tape recording systems.
Nowadays media monitoring is achieved by a combination of technologies, including audio and video recording, speech-to-text and text-recognition software. State-of-the-art media monitoring systems are completely digitized and information is automatically extracted using a combination of technologies, including digital audio and video recording, multimedia streaming, speech-to-text and text-recognition software. And all that happens in real time.
With eMM you can keep track of what is said about your company, your field of operations, your competitors, or other specified topics of interest (see Industries – Media Monitoring). Create alerts for your brand, your industry, your company, your name or your competitors (see Features – Profiles), and be informed in real time about any mentions in radio and TV (see Features – Alerts).