Monitoring your social media activities on Facebook and twitter means listening to what people are saying about your brand, your industry, your company, your name or your competitors. Social Media Measurement means counting, calculating and quantifying those activities into useful numbers that will inform about your actions. Finding the right tools for that can save long hours of work! You think hard about your social media strategy, interesting postings and relevant links to create a solid online reputation. To know if your efforts are paying off will help you to adapt your posting strategy to better meet your goals. It all depends on what you want to track and measure. Due to the social media industry being relatively young compared to the conventional Media Monitoring, new tools and offerings are still emerging and evolving. Find out with eMM if anyone is listening to what you have to say!