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Marketing Manager

The Marketing Executive Manager combines knowledge and decision making to achieve results. The majority of benefits for the marketing team revolve around job satisfaction, increased productivity, improved marketing results and freedom of creative expression.

When the time comes to request next year’s marketing budget, most requests are not based on demonstrable success and solid ROI, but instead on the previous year’s figure plus some nominal increase. Proven successful campaigns result in increased budgets for the marketing department, so the department’s performance must be measurable (ROI, increased efficiency).

Having the competitive edge in form of a marketing information system is critical to meeting goals particularly in markets which are organized along business or product lines. This is true however, for any organization in a potential growth market. In the battle of global competition, a marketing executive cannot be successful without the requisite tools.

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Broadcast Monitoring