World Radio Day

World Radio Day

The radio as we all know it is very well integrated into everyday life. People listen to the radio while driving their car, cooking or sitting at family dinner. It has become our everyday background sound that can have a lot of different functions, such as information, entertainment or distraction.

The relevance of the classic broadcastA broadcast is a message that is transmitted by radio or television. To broadcast means to transmit a radio or television program electronically by radio or TV for public or... More radio has been constantly changing over the last few years. Nowadays additional to the satellite delivered channels, a lot of webradio stations are available. Taking a closer look, most of these are online versions of the radio channels we all know and these are the most listened online channels. And still, the classic broadcastA broadcast is a message that is transmitted by radio or television. To broadcast means to transmit a radio or television program electronically by radio or TV for public or... More radio is one of the most used medias with a daily reacha dis-aggregated number of people (or percentage of an audience) that have been exposed to content. ‘Reach’ differs from impressions, opportunities to see and eyeballs in that it counts the... More of up to 90 percent.

People might think that online channels are on the go replacing the classic radio but it seems that online radio works as a good addition since the numbers of users are very stable. This is partly due to the countless possibilities to use radio and on the other hand to the integration in everyday life. Also young listeners appreciate the advantages of broadcastA broadcast is a message that is transmitted by radio or television. To broadcast means to transmit a radio or television program electronically by radio or TV for public or... More radio and it‘s function of regional integration and identification. And due to the fact that also the young generation is making use of radio, it is very important to create relevant information that fits to their modern lifestyle.

eMedia Monior was one of the first to recognize the relevance of broadcastA broadcast is a message that is transmitted by radio or television. To broadcast means to transmit a radio or television program electronically by radio or TV for public or... More and it‘s analysis for companies worldwideapplying or extending throughout the world, universal. eMM offers selective monitoring of broadcast media international, national, and regional in more than 40 countries in Africa, America, Australia, Asia, Europe (see our... More. With state of the art technology and the most Radio and TV channels worldwideapplying or extending throughout the world, universal. eMM offers selective monitoring of broadcast media international, national, and regional in more than 40 countries in Africa, America, Australia, Asia, Europe (see our... More, eMM has become one of the leading mediaThe plural of “medium” also short for “mass media” or “news media”. Publishers or broadcasters bringing news and information to a widespread audience. Media are a way of communication that... More monitoringThe act of observing something and keeping a record of it. Also see Broadcast Monitoring Service.... More companies. With eight languages and channels in more than 65 countries, they made it to international success.