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A Close Look at the Monitoring Trend

A Close Look at the Monitoring Trend

The media monitoring tools market is expected to see continued growth in the coming years. According to reports, it will achieve a 13.2% CAGR between 2021 and 2028 to reach $7.25...

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March 1, 2022
Media Planning: How to Profit from Worldwide Media Monitoring Solutions

Media Planning: How to Profit from Worldwide Media Monitoring Solutions

Achieving visibility as well as gaining website traffic are among the top priorities of marketing professionals. To enable these goals, an essential step is needed: the corresponding content must be efficiently disseminated and in such a way that the results of the efforts...

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February 15, 2022
Press Release: eMedia Monitor First to Bring Real-Time Broadcast Monitoring Solutions to Ukraine

Press Release: eMedia Monitor First to Bring Real-Time Broadcast Monitoring Solutions to Ukraine

VIENNA, AUSTRIA, February 10, 2022. The well established media monitoring provider eMedia Monitor (eMM) announces to further expand its international media coverage of around 3,400 broadcast channels in 75 countries to now also include...

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February 15, 2022
Targeted Monitoring with Boolean Search

Targeted Monitoring with Boolean Search

In the early 19th century, a clever fellow and British mathematician named George Boole was about to make some scientific achievements that would lead him to be considered the co-founder of information science. He is to be thanked for the development of the so-called Boolean...

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February 11, 2022
Pursuing Business Innovation: Discover the Media Data Cubes for Business Intelligence

Pursuing Business Innovation: Discover the Media Data Cubes for Business Intelligence

Digital transformation is one of the most important factors in the global market today. Concerning data consumption, digital information has become the fuel of almost every business, from sales to marketing departments or customer satisfaction. Besides, there is also a rising...

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February 2, 2022
Why Media Monitoring Gains Importance in 2022 – A Look into the Global Entertainment and Media Market

Why Media Monitoring Gains Importance in 2022 – A Look into the Global Entertainment and Media Market

International reports forecast a positive development for the global entertainment and media market between 2022 and 2025. The data shows that its value is expected to grow within that period reaching the 2.6 US$tn – a 5% CAGR between 2020 and 2025 (Pwc Report, 2021). Thus,...

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January 27, 2022
eMM Boosts Radio and TV Monitoring in Spain and Latin America

eMM Boosts Radio and TV Monitoring in Spain and Latin America

As one of the worldwide media monitoring technology leaders, eMedia Monitor provides state-of-the-art monitoring of TV, radio and web TV in Spain and Latin America. From Argentina and Bolivia to Chile, Colombia, Ecuador and Mexico, just to mention some of the countries eMM...

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January 21, 2022
Media Monitoring for Content Creators

Media Monitoring for Content Creators

Media monitoring is a popular activity among marketing and PR teams. It makes it possible to select multiple topics of interest and observe their dissemination and development on the...

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January 17, 2022