As different as media monitoring solutions may be, so are their areas of application. Broadcast monitoring is just as applicable in the field of marketing as in media analysis, in public relations or in information management – just to name a few examples.
The demands in the field of media monitoring are rising steadily and may vary slightly depending on their field of application. However, what is the constant is the need for real-time notification, optimal channel coverage, and reliable service. Only a wide variety of use cases can be operated perfectly. With our 24/7 real-time broadcast monitoring tool, you are always well-informed and know instantly about everything that is broadcast about your company or the topic of your choice. This gives you the ability to respond immediately and use the information sent to your advantage.
Below we have listed some monitoring use cases from various fields for you. If you need more information, we are at your disposal.
When the time comes to request the following year’s marketing budget, most requests are not based on demonstrable success and a solid ROI, but on the previous year’s figures plus some nominal increase.
Media analysis is widely used, but it is often subjective and lacking research. Objective methods are required that deliver a credible proof of results and ROI to the management. But how can we measure PR activities?
Most CIOs face the challenge of users and management demanding for all kinds of applications following the latest trends. How much easier would it be not to have any project risk, any installation costs or no hardware troubles?
Can you imagine to reduce HR costs by 50% and still generate the same coverage? What if you achieved higher effectiveness as well ? How much easier is it to live with a fixed monthly fee for unlimited usage at least in one division?