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How TV Consumption is Developing in Latin America

How TV Consumption is Developing in Latin America

Every other week there are discussions and comments about classic media such as television losing relevance in countries all over the world - which would therefore also affect the Latin American region. But as a matter of fact, it is nothing like that: in 2021, TV reached 93%...

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September 5, 2022
Most Trusted Media Sources in the EU

Most Trusted Media Sources in the EU

Never before have news spread faster than they do today. The speed of dissemination combined with the incredible amount of different headlines leads to information overload for many consumers and this in turn leads to a conscious decision to consume only certain media - and...

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August 29, 2022
How to Improve Crisis Management by Monitoring the Media

How to Improve Crisis Management by Monitoring the Media

The Covid-19 pandemic has impressively underlined that even the most impactful incidences can come completely unexpected. In business, crises come without a warning call too and one might find themself thinking: “I didn’t see that coming!”. To develop a tactic and avoid...

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August 25, 2022
Earned Media - Measuring the Intangibles

Earned Media - Measuring the Intangibles

When talking about media presence, it is often referred to “earned”, “paid” and “owned”. A distinction definitely makes sense here: There are a few things to keep in mind, especially when it comes to earned media, which have become more prevalent than ever in communications...

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July 15, 2022
Youtube: Why it is worth keeping an eye on the social TV pioneer

Youtube: Why it is worth keeping an eye on the social TV pioneer

Despite the rapid development of video content in social media networks, YouTube continues to be the most used for consuming them (35%) – followed by Facebook (25%) and TikTok (19%; HubSpot,...

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July 8, 2022
Sentiment Analysis: Taking Media Coverage Insights to the Next Level

Sentiment Analysis: Taking Media Coverage Insights to the Next Level

Sentiment analysis is a technique combining natural language processing (NLP), text analysis and computational linguistics to identify, extract and quantify emotional states and subjective information from a...

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June 17, 2022
Influencer Marketing – Why You too Should Monitor Social Videos

Influencer Marketing – Why You too Should Monitor Social Videos

Media and marketing have always been closely linked and depend on each other to a considerable extent. Both areas are subject to constant changes and trends, which means that exciting developments can be observed again and again. With the increasing presence and importance of...

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June 17, 2022
Observing Print Media Content with eMM’s 360° Media Monitoring

Observing Print Media Content with eMM’s 360° Media Monitoring

From newspapers and magazines to trade publications, many articles are published first as a printed version – that is before they appear on the publisher’s website. eMedia Monitor has access to this content even before it goes out printed and fully automatically searches it...

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May 27, 2022