When it comes to the success and reputation of a business, being aware of what the media are saying is essential. In fact, overlooking media messages about a brand, the industry or the competition could become quite costly to a...
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When it comes to the success and reputation of a business, being aware of what the media are saying is essential. In fact, overlooking media messages about a brand, the industry or the competition could become quite costly to a...
Back in the 16th century, scientist and philosopher Sir Francis Bacon stated that “knowledge is power”. While much has changed since then, his quote could not reflect our current society’s mindset any better. On an individual level, we feel the need to be constantly on top of...
The ability to monitor radio and television broadcasts globally has become a critical asset for businesses, governments, and organizations. Whether for brand management, market research, compliance, or competitive analysis, access to comprehensive and real-time broadcast data...
Artificial intelligence, cloud computing, cybersecurity solutions, advanced connectivity or generative AI are just some of the growing trends in the tech industry right now. Global IT spending came from US$ 3.872 billion in 2020 to US$ 4.687 billion in 2023. By 2024, it is...
When it comes to media presence, the terms “earned”, “paid” and “owned” frequently emerge, each with a unique significance. Among these, earned media has gained substantial prominence in recent years within communication departments. Understanding earned media and how it...
The world of politics is just as much characterized by communication and PR as the world of business. Knowledge of the daily news plays a key role for managing the public opinion and influencing voting...
When looking for the perfect monitoring solution, making sure that the service provides access to the channels we need to monitor is essential. Only then, and when search queries have been created in a targeted manner, a company can be sure that all relevant media content...
In today’s digital age, where information flows freely and swiftly across various platforms, managing one’s reputation has become more challenging than ever before. With the spread of social media, online news outlets, and broadcast channels, individuals and organizations are...