Globalization helps to overcome structural barriers and rises the volume of economic growth around the world. Even apparent small fluctuations and changes at the local level can have an impact on the entire world market, so it is not surprising that internationally operating...

The expansion of the Internet in the past decades and the increasing flow of information that is thus available has sparked a debate about automatization in the PR and marketing industry. Media monitoring, as a central task for professionals in these sectors, is not left out...

Media monitoring offers many benefits for all its users thanks to the wide range of insights it provides, such as the number of mentions of a topic, the date, time and channel on which the content was disseminated, the reach of the mentions, or the sentiment of the news...

Open Source Intelligence (OSINT) is an almost infinite source of information. In a nutshell, OSINT is the practice of analyzing freely accessible data from a wide range of repositories such as broadcast media, social media, search engines, public available archives,...

International reports forecast a positive development for the global entertainment and media market in then next years. The data shows that their value is expected to increase to US$2.6 billion by 2025, representing an average growth rate of 5% between 2020 and 2025. Thus, it...

For international companies or those who would like to become one, the focus is often directed to one thing in particular:...

New year, new innovations: Staying one step ahead of trends and developments is important in every industry, and PR, marketing and communications are no...

Christmas is a special time of the year. Many companies use seasonal promotions to increase their sales, which often depicts a large part of their annual profit. Planning effective strategies is an essential part and, therefore, companies tend to already start working on them...