Is bad publicity really better than none at all? This question is not as easy to answer as it seems at first glance. Studies show that there is a big difference whether the circumstance concerns to an unknown or a well-known company. Bad publicity always hurts a famous brand...

Ten years ago, several international players in the communications and PR industry joined forces to advance the industry and adapt it to the changing economic, technological and business...

Although marketing and PR are two disciplines that basically pursue a common goal, a very strict dividing line was kept between them until not too long ago. Even today, the division is still present, not only in people’s heads but also in many companies - but slowly,...

Advertising is omnipresent. Every day, we encounter it in the most varied forms and even if we try to avoid the influence through paid advertising measures, we will hardly succeed. Of course, we can change channels as soon as advertising starts and skip print ads, but classic...

Digitalization has modified the media market. One example of this is the tendency of media companies to produce a single piece of news and to disseminate it via different channels – simultaneously or at a different...

Climate change is among the most urgent problems the global economy currently faces – a continuation of this trend could lead to an 18% decline in global GDP if the temperature rises to 3.2°C by 2050 (Swiss Re Institute,...

The corona pandemic has driven some industries and companies to the verge of ruin worldwide. Devastating as the crisis was for countless industries, it also produced a few winners. Broadcasting and other classic media are clearly among them. Why? We took a...

When we turn on a TV or radio device and listen to, for example, the daily news, we are receiving the information broadcast through radio...