International reports forecast a positive development for the global entertainment and media market in then next years. The data shows that their value is expected to increase to US$2.6 billion by 2025, representing an average growth rate of 5% between 2020 and 2025. Thus, it...

For international companies or those who would like to become one, the focus is often directed to one thing in particular:...

New year, new innovations: Staying one step ahead of trends and developments is important in every industry, and PR, marketing and communications are no...

Christmas is a special time of the year. Many companies use seasonal promotions to increase their sales, which often depicts a large part of their annual profit. Planning effective strategies is an essential part and, therefore, companies tend to already start working on them...

The economic and social changes that have occurred in the past few years worldwide - especially due to the outbreak of the corona pandemic - have had a significant impact on countless industries. While for some the effect was a negative one, some sectors were able to profit...

The outcomes of the US midterm elections 2022 that are still hitting the news once again underline the importance of being able to observe the development of an electoral process in the media. After the elections, many political marketing and communication experts have begun...

The US midterm elections 2022 have been said to have the highest spending on political advertising of all times (AdImpact, 2022). Despite the growth on digital spending, broadcast media remain the main platform – this is especially true for TV and its modern variants such as...

Corporate events, congresses, trade fairs, sporting events or festivals, they all have one thing in common: event managers who are faced with a multitude of challenges that need to be mastered in order to make the event a complete success. Depending on the planning phase,...