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In this thought-provoking webinar, moderated by Steph Bridgeman from Experienced Media Analysts, we delve into the behavioural science behind audio-visual communication and examine how various forms of broadcast media—from traditional TV and radio to podcasts and social video—can powerfully influence public perception and behaviour.
Our guest, Patrick Fagan, who is an acclaimed expert in behavioural science and author of Hooked: Revealing the Hidden Tricks of Memorable Marketing, shares insights into why moving images remain such a persuasive force, even in a fragmented digital media landscape. He reflects on how the tricks explored in his earlier work apply to today’s explosion of video content across platforms like YouTube, social media, and streaming services. Drawing on recent research and real-world case studies, he reveals how organisations have effectively used broadcast media to drive behavioural change.
Patrick is an applied behavioural scientist with fifteen years’ experience turning minds into money for household name brands and major political campaigns around the world. He is a part-time lecturer and has published papers on topics like digital nudging, targeted advertising, and price psychology. He is a Sunday Times bestselling author and the former lead psychologist at Cambridge Analytica.
If you’d like to explore how eMM can support your organisation with powerful broadcast insights, contact us today :
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