True Cost of Broadcast Monitoring Calculator

Subscription fees are just the entry ticket. Find out what your monitoring operation really costs —
including the manual labour your team absorbs every month.

View results in:

1 Monthly Clip Volumes

Total clips received per month

All clips delivered by your monitoring platform

% of clips requiring summarisation

Clips that need to be watched & written up manually

100%

Average clip length (minutes)

Used to estimate summarisation time per clip

% of clips that are advertisements

Clips needing manual paid/earned classification

20%

2 Team & Cost Parameters

Annual analyst salary (gross)

Base salary before employer overheads — enter in your chosen currency

Employer overhead rate (%)

NI, pension, equipment, office space etc.

30%

Working hours per month

Standard = 162.5 hrs (37.5 hrs/wk × 4.33 wks)

Annual monitoring subscription fee

Your current platform subscription cost per year — enter in your chosen currency

3 Which Tasks Does Your Team Do Manually?

Clip Summarisation

Watching, interpreting & writing summaries for each clip

Ad / Paid Media Filtering

Manually reviewing clips to separate ads from earned coverage

Clip Stitching

Assembling multiple short fragments into one full segment

Clips requiring stitching per month

Deduplication

Cross-referencing & removing duplicate entries

Missing Station Sourcing

Manually sourcing footage for channels not on the platform

Missing-station requests per month

Translation & Multilingual Reporting

Translating foreign-language clips before analysis

Foreign-language clips per month

False Positive Review

Reviewing irrelevant clips incorrectly flagged by keyword alerts

Your Results

True Cost of Broadcast Monitoring

Based on the volumes and parameters you entered

GBP — British Pound (£)

True Annual Total Cost

—

Subscription + Hidden Manual Labour

Subscription

—

per year

Hidden Labour Cost
—
per year

Labour / Month

—

recurring each month

FTE Equivalent
—
full-time employees

Manual Task	Hrs/Month	FTE	Cost/Month	Cost/Year
Total Hidden Labour	—	—	—	—

Benchmark figures based on industry research and analysis (Feb 2026).
Salary model uses a fully-loaded hourly rate including employer NI, pension, and overhead.
All figures are estimates. Actual costs will vary by organisation, geography, and workflow.