Binghamton, New York Media Landscape Overview

This Southern Tier DMA mixes higher education, healthcare, manufacturing, and cross‑border commuting. Stations emphasize winter weather, flood risk, infrastructure, and local sports for OTA, cable, and CTV audiences.

Media Ownership & Regulation

Affiliates and subchannels operate with PBS/public radio; EAS partners coordinate for snow/ice, floods, and AMBER alerts.

FCC translators extend coverage in valleys; universities and civic groups collaborate on public‑service and educational programming.

Digital Transformation & Connectivity

Simulcasts on apps, FAST, and YouTube extend reach; push alerts and newsletters support commuters and students.

Broadband projects expand access; libraries and schools bolster media literacy and device lending.

Leading Television Channels

• ABC affiliate: Local news, weather, investigations.
• CBS affiliate: Breaking news and sports.
• NBC affiliate: Consumer reporting and alerts.
• FOX affiliate: NFL, entertainment, local updates.
• PBS member: Educational/cultural programming.
• The CW/MyNetworkTV: Syndicated entertainment and features.
• Spanish‑language (regional): News and variety.
• Ion/MeTV (subs): Procedurals/classic TV.
• Weather subchannels: Continuous forecasts and radar.
• Local access: Public meetings and community programs.

Major Radio Broadcasting Networks

• NPR member station: News/talk and statewide reporting.
• All‑news/Traffic/Weather: Headlines, commute, alerts.
• Country: Local hosts and promotions.
• Top 40/CHR: Contemporary hits.
• Adult Contemporary: Workplace‑friendly playlists.
• Classic Rock: Catalog programming.
• Sports: Talk and play‑by‑play.
• Faith/Inspirational: Religious programming.
• Spanish‑language (regional): Music and community outreach.
• Public safety/NOAA: Weather and emergency bulletins.

Media Consumption Patterns & Audience Behavior

Digital Engagement

CTV and social video extend reach beyond prime; push alerts support winter and flood advisories.

Universities, schools, and agencies use Facebook/Instagram/YouTube for closures, events, and services.

Traditional Habits

OTA TV and radio remain essential for weather, traffic, and local sports; drive‑time radio retains commuters on key routes.

Public media and weeklies sustain hyperlocal reporting across towns.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Trust Landscape

Meteorology, investigative units, and public media explainers rate highly; clear, accessible updates broaden reach.

Transparency and community engagement strengthen trust during storms and elections.

Audience Preferences

Weather, local sports, community services, and lifestyle perform well; short‑form advisories drive engagement.

Streaming replays and newsletters complement linear schedules.

Sources

• https://www.nielsen.com/us/en/insights/report/2025/the-gauge-may-2025/
• https://www.fcc.gov/media/television/broadcast-ownership
• https://wskg.org/