Greenville–New Bern–Washington, North Carolina Media Landscape Overview

eMM Media Monitoring Solutions in Greenville–New Bern–Washington, North Carolina

This Coastal Plain DMA spans healthcare, education, logistics, and military. Broadcasters lead on hurricanes, flooding, air quality, road conditions, and public services; OTA viewing is complemented by CTV and mobile alerts.

Regional & Community Coverage

Affiliates emphasize weather, transportation, and investigations; public media extend statewide reporting and education.

Mobile and social deliver fast updates on closures, detours, evacuations, and school news.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and sports.
PBS (UNC TV): Educational programming and civic forums.
CW/MyNetworkTV/Spanish‑language: Syndicated and local programming.

Major Radio Broadcasting Networks

News/Talk: Weather, traffic, and community affairs.
Country/Rock/AC/CHR: Music formats with local remotes.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Broadcast Reliability

OTA TV remains essential for hurricane tracking and storm recovery; local sports and events drive weekend spikes.

Streaming & Mobile

CTV apps and push alerts extend reach; short‑form clips sustain engagement beyond evening newscasts.

Market Metrics & Industry Statistics

Key DMA metrics for Greenville–New Bern–Washington, North Carolina
Indicator	Latest Figure	Source
DMA profile	Coastal DMA with strong storm coverage	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Hurricanes, flooding, roads, schools	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and community anchors sustain loyalty; timely alerts lead engagement.

Preferences

Live weather, preps, and family entertainment dominate attention.

Sources

eMM Technology Graph