Miami, Florida Media Landscape Overview

The Miami–Fort Lauderdale DMA reaches nearly 6.9 million residents and visitors across South Florida, spanning Palm Beach to the Keys. Newsrooms cover hurricanes, sea-level resilience, real estate booms, immigration policy, cruise tourism, and a sports slate that includes the Heat, Dolphins, Panthers, Marlins, Inter Miami CF, and global soccer friendlies.

Spanish-Language Media Dominance

Univision 23, Telemundo 51, América TeVé, and Mega TV anchor local news in Spanish, delivering immigration updates, Caribbean political coverage, and severe weather alerts.

English-language flagships NBC6, Local 10, CBS News Miami, and WSVN provide bilingual digital products, investigative units, and climate reporting that resonate across multilingual households.

Multicultural & International Focus

Port, airport, and trade hubs drive international business coverage, while Latin American, Caribbean, and European audiences fuel demand for cross-border finance, entertainment, and lifestyle reporting.

Community outlets such as the Miami Herald, El Nuevo Herald, Miami Times, Haitian Times, and digital startups like Refresh Miami and The New Tropic amplify innovation, arts, and diaspora perspectives.

Leading Television Channels

• NBC6 South Florida (WTVJ): NBC-owned station covering hurricanes, investigative reports, and bilingual digital updates.
• Local 10 News (WPLG ABC): Berkshire Hathaway-owned newsroom highlighting climate resilience, politics, and community impact.
• CBS News Miami (WFOR): Paramount station streaming CBS News Miami with real-time weather, sports, and enterprise reporting.
• WSVN 7News (FOX): Sunbeam station known for fast-paced breaking news, Help Me Howard, and weather authority segments.
• Univision 23 (WLTV): Spanish-language flagship providing Noticias 23, Despierta América live hits, and investigative journalism.
• Telemundo 51 (WSCV): NBCUniversal station delivering Acceso Total, Responde consumer advocacy, and hurricane coverage.
• América TeVé (WJAN): Independent Spanish-language channel focusing on Cuban exile news, talk shows, and cultural programming.
• Mega TV (WSBS): Spanish-language network broadcasting entertainment, sports, and opinion shows from Miami studios.
• South Florida PBS (WPBT/WXEL): Public media broadcasting art, science, and health content across tri-county audiences.
• Bally Sports Sun / Bally Sports Florida: Regional sports networks carrying Heat, Panthers, Marlins, and college coverage.

Major Radio Broadcasting Networks

• WLRN 91.3 FM: South Florida's NPR station delivering multilingual news, education, and cultural programming.
• Radio Mambí 710 AM (WAQI): Iconic Spanish-language talk station serving Cuban and Hispanic communities.
• Radio Caracol 1260 AM (WSUA): Spanish-language news, sports, and Latin American coverage.
• Hot 105 (WHQT 105.1 FM): Urban AC station featuring The Rickey Smiley Morning Show and community outreach.
• Power 96 (WPOW 96.5 FM): Audacy rhythmic CHR station highlighting DJs, live events, and influencer collaborations.
• Y100 (WHYI 100.7 FM): iHeart CHR station serving bilingual millennials with music, podcasts, and pop culture.
• El Zol 106.7 FM (WXDJ): Spanish tropical station offering salsa, merengue, and news for Caribbean audiences.
• Amor 107.5 (WRMA): Spanish contemporary station focusing on romantic hits, lifestyle, and community service.
• Sports Radio 560 WQAM: Audacy sports flagship covering Dolphins, Hurricanes, and South Florida athletics.
• WDNA 88.9 FM: Listener-supported jazz, Latin, and arts station featuring live performances and cultural reporting.

Media Consumption Patterns & Audience Behavior

Bilingual & Spanish-Language Consumption

Spanish-language prime time consistently captures 30–35% share through Univision, Telemundo, América TeVé, and Mega TV, while bilingual households toggle between English outlets and Latin American streaming feeds.

Audiences rely on WhatsApp groups, YouTube creators, and diaspora influencers for breaking regional news, with Haitian Creole, Portuguese, and Caribbean media expanding multilingual reach.

Streaming & Digital Adoption

About 78% of households subscribe to paid streaming bundles, layering Vix, Peacock, and Fubo with YouTube TV and antenna reception for hurricane alerts and local government coverage.

Sports fans follow Heat, Inter Miami, Formula 1, and global soccer friendlies across MLS Season Pass, Apple TV+, and international apps, while entertainment audiences favor celebrity news, telenovelas, and live music streams.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Spanish-Language News Preference

Miami households cite Univision 23, Telemundo 51, América TeVé, and WLRN as trusted sources for local, Caribbean, and Latin American coverage, especially during hurricane season and election cycles.

Community media and ethnic press—El Nuevo Herald, Haitian Times, Diario Las Américas—partner with TV and radio outlets to host forums, fact-check rumors, and support civic participation.

Sports & Entertainment Focus

Heat playoff runs, Inter Miami CF and Lionel Messi coverage, and international soccer friendlies generate outsized ratings, supported by bilingual studio shows and streaming highlights.

Audiences blend telenovelas, variety shows, influencers, and nightlife coverage across broadcast, FAST channels, and social platforms, with travel and luxury content attracting global interest.

Sources

• https://www.nielsen.com/us/en/insights/report/2024/dma-rankings/
• https://www.nielsen.com/us/en/insights/article/2024/the-gauge-april-2024/
• https://www.nbcmiami.com/about-us/
• https://www.local10.com/news/local/
• https://www.cbsnews.com/miami/
• https://www.univision.com/local/miami-wltv
• https://www.telemundo51.com/
• https://www.southfloridapbs.org/about/
• https://www.miami-airport.com/mdad_reports.asp
• https://www.census.gov/quickfacts/miamidadecountyflorida