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The Orlando–Daytona Beach–Melbourne DMA reaches about 3.1 million residents stretching from the tourism core around Walt Disney World and Universal Orlando to Space Coast launchpads and suburban tech parks. Newsrooms balance hurricane readiness, housing affordability, theme park expansions, and Orlando Magic, Pride, and UCF Knights storylines for a year-round mix of residents, frontline workers, and visitors.
WESH 2, WFTV 9, News 6, and FOX 35 anchor daily coverage of weather volatility, tourism economics, and transportation, while Spectrum News 13 delivers 24/7 community beat reporting across the I-4 corridor.
Telemundo 31, Univision Orlando, and Estrella TV highlight immigration updates, hospitality jobs, and cultural festivals, and WKCF CW18 showcases regional sports and lifestyle programming.
Rapid in-migration from Latin America, Puerto Rico, and other U.S. metros spurs bilingual storytelling, with Orlando Sentinel, Axios Orlando, and GrowthSpotter covering development, infrastructure, and small business trends.
Community media such as 90.7 WMFE, Al Día Today, and The Community Paper elevate neighborhood priorities, arts, and civic engagement across Orange, Seminole, Brevard, and Osceola counties.
Theme park openings, NASA launches, and MLS expansion keep viewers tuned to local newscasts, Spectrum News 13, and bilingual stations for live coverage and service journalism.
Hospitality workers rely on early-morning and late-night newscasts, podcasts, and WhatsApp groups for traffic, weather, and job updates across shifting schedules.
About 70% of households stack YouTube TV, Hulu + Live TV, and Disney+ with FAST channels and antenna reception for hurricane briefings and high school sports.
Spanish-speaking audiences stream Vix, Peacock, and Telemundo apps, while commuters maintain strong AM/FM listening for traffic on I-4, SR 408, and the Beachline Expressway.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 3.1 million residents (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 17 among U.S. markets (2024) | Nielsen DMA Rankings |
| Streaming penetration | about 70% of households with paid OTT services | Nielsen The Gauge, 2024 |
| Hispanic population share | roughly 32% of DMA residents | U.S. Census Bureau, 2023 |
| Annual visitors to Orlando | over 74 million guests (2023) | Visit Orlando Annual Report, 2024 |
WESH, WFTV, News 6, and Spectrum News 13 earn strong trust scores for hurricane tracking, tourism policy, and consumer advocacy, while WMFE and local newsletters host civic conversations.
Telemundo, Univision, and Spanish-language radio provide vital immigration, education, and health information for Puerto Rican, Venezuelan, and Brazilian communities across Central Florida.
Theme park live streams, influencer coverage, and travel planning content complement traditional TV, with residents following Disney, Universal, and cruise headlines alongside Orlando Magic and Orlando Pride action.
Audiences mix family-friendly series, esports, and lifestyle programming across Disney+, Peacock, Vix, and FAST channels, while radio and podcasts spotlight food halls, festivals, and outdoor recreation.
