x
x
The Phoenix DMA reaches roughly 5 million residents across Maricopa County, Pinal County, and parts of Yavapai and Gila, connecting Sonoran Desert tribal lands, aerospace corridors, semiconductor fabs, and fast-growing suburbs. Newsrooms balance heat mitigation, water security, migration, and pro sports coverage for one of the fastest-expanding metro areas in the U.S.
Arizona's Family (KTVK/KPHO), ABC15, FOX 10, and 12News invest in investigative units, weather scientists, and border reporting while Spanish-language leaders Univision Arizona, Telemundo Arizona, and EstrellaTV Phoenix deliver culturally relevant storytelling and civic resources.
Spanish and bilingual outlets partner with community organizations on election explainers, heat-safety campaigns, and immigration services, ensuring coverage reaches Phoenix, Mesa, Glendale, and West Valley neighborhoods.
Semiconductor expansion, electric vehicle manufacturing, and ASU research hubs attract national attention, prompting local outlets to analyze workforce pipelines, housing affordability, and infrastructure demands.
Digital-first startups such as The Arizona Republic's AZ Inno, Axios Phoenix, and KJZZ's Fronteras Desk amplify data-driven newsletters, podcasts, and social video to reach commuters and remote workers.
Cardinals, Suns, Diamondbacks, and Mercury drives loyal viewing across linear TV, Arizona Sports radio, and team-owned streaming, while Coyotes and Rising FC cultivate bilingual fanbases.
Spanish-language prime time captures roughly 17% household share through Univision, Telemundo, and Estrella, with audiences also streaming Vix, Peacock, and Canela.
About 73% of households maintain paid streaming bundles, stacking YouTube TV, Fubo, and Hulu + Live TV with FAST channels for monsoon alerts and local sports.
Desert commuters tune into podcasts, smart-speaker newscasts, and heat-safety alerts, while social creators document food, wellness, and sustainability trends across the Valley.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 5.0 million residents (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 11 among U.S. markets (2024) | Nielsen DMA Rankings |
| Streaming penetration | about 73% of households with paid OTT services | Nielsen The Gauge, 2024 |
| Hispanic population share | roughly 32% of DMA residents | U.S. Census Bureau, 2023 |
| Average annual excessive heat days | 37 days above 110°F | National Weather Service Phoenix, 2023 |
Viewers cite ABC15, Arizona's Family, 12News, and KJZZ as trusted sources for heat safety, monsoon preparedness, and state policy explainers, while Spanish-language outlets provide vital election and immigration updates.
Community media such as Arizona Luminaria, Prensa Arizona, and Indigenous-run outlets elevate underreported perspectives from tribal nations, farmworkers, and refugee communities.
Cardinals, Suns, Mercury, and college athletics fuel multi-platform fandom, with fans using Arizona Sports app, Suns Live, and social video for highlights.
Lifestyle coverage spans desert wellness, food truck culture, and outdoor recreation across The Arizona Republic, Phoenix New Times, and bilingual influencers who blend entertainment with civic information.
