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The Sacramento–Stockton–Modesto DMA reaches more than 3.1 million residents and 1.4 million television households, spanning California's capital corridor, Central Valley farms, and Sierra foothill communities. Newsrooms juggle legislative updates, wildfire preparedness, water policy, and Kings basketball coverage for audiences connected to government, agriculture, healthcare, and education.
KCRA 3, ABC10, CBS13, and FOX40 maintain bureaus inside the Capitol, delivering bill trackers, budget explainers, and investigative watchdog pieces that feed radio, OTT, and newsletter products.
Public broadcasters California Capitol Network, CapRadio, and PBS KVIE collaborate on policy debates, arts features, and bilingual civic forums that reach rural and urban audiences alike.
Stations partner with UC Davis, Cal Fire, and the Department of Water Resources to produce drought, flood, and wildfire projections that inform growers, commuters, and foothill residents.
Spanish-language outlets highlight farmworker safety, labor rights, and regional health initiatives, while lifestyle publishers spotlight farm-to-fork dining, craft beer, and outdoor recreation.
Legislative sessions, wildfire updates, and water policy debates keep residents tuned to KCRA, ABC10, and CapRadio for live briefings and analysis.
Kings basketball, River Cats baseball, Sacramento Republic FC, and local high school sports fuel multiplatform viewing across NBC Sports California, Sactown Sports, and team apps.
About 63% of households maintain paid streaming bundles, pairing Hulu + Live TV, Peacock, and Paramount+ with antenna viewing for resilience during PSPS outages.
Spanish-speaking and agricultural communities rely on Univision 19 en Vivo, Vix, and WhatsApp alerts for crop, labor, and health updates, while commuters listen to podcasts covering policy, tech, and farm-to-fork trends.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 3.1 million residents (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 20 among U.S. markets (2024) | Nielsen DMA Rankings |
| Streaming penetration | around 63% of households with paid OTT bundles | Nielsen The Gauge, 2024 |
| State & local government employment | approximately 19% of regional jobs | Bureau of Labor Statistics, 2024 |
| Annual wildfire smoke days | 30+ unhealthy air quality days | California Air Resources Board, 2023 |
KCRA, ABC10, CalMatters, and CapRadio rank highly for trust when covering legislation, water policy, and wildfire recovery, with Spanish-language newscasts closing information gaps for immigrant communities.
Nonprofits such as Sacramento Observer, Davis Enterprise, and Sierra Nevada Ally provide hyperlocal accountability and environmental reporting that broaden community trust beyond major broadcasters.
Kings basketball, farm-to-fork festivals, and river recreation round out lifestyle coverage across NBC Sports California, Sactown Magazine, and podcast creators.
Audiences balance streaming dramas and true crime with civic podcasts, public affairs talk radio, and newsletter briefings that summarize legislative hearings and county board decisions.
