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West Palm Beach's media market serves roughly 1.6 million residents across Palm Beach, Martin, St. Lucie, and Indian River counties, blending resort-driven storytelling with coverage of aerospace, health care, and agriculture. Broadcasters balance seasonal tourism updates, Atlantic hurricane preparedness, and Hispanic community reporting, while digital publishers extend coverage through newsletters, podcasts, and streaming newscasts around the clock.
Hearst-owned WPBF 25, Scripps' WPTV, Sinclair's WPEC, and Fox-owned WFLX coordinate hurricane briefings, beach safety coverage, and PGA events that anchor tourism marketing across Palm Beach County.
Local magazines, cultural livestreams, and Visit Palm Beach collaborations spotlight art festivals, Worth Avenue retail, and cruise departures, creating cross-platform sponsorships for hospitality, dining, and entertainment brands targeting seasonal residents and visitors.
The DMA includes fast-growing Latino communities in Lake Worth Beach, Wellington, and Port St. Lucie, alongside Caribbean, Brazilian, and Haitian audiences who drive multilingual newscasts and talk shows.
Advertisers pair English and Spanish creative on broadcast, connected TV, and out-of-home, while community stations partner with nonprofits on health equity, coastal resilience, and small-business grant programming.
Households in the West Palm Beach–Fort Pierce DMA split viewing between English and Spanish networks, with Univision 48, Telemundo 51, and South Florida PBS complementing WPTV and WPBF's evening newscasts for bilingual families.
Tourism-driven events and seasonal residents boost interest in travel, golf, and luxury retail segments, prompting broadcasters to push lifestyle content across OTT apps, FAST channels, and social media reels.
Nielsen Gauge and industry estimates show about 69% of households maintain at least one paid streaming subscription, pushing stations to simulcast linear news on Roku, Amazon Fire TV, and smart TV apps.
Local publishers integrate push alerts, email briefings, and podcast recaps to reach commuters on I-95 and Brightline riders, while sports fans use mobile streaming for high school championships and Jupiter spring training coverage.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 1.6 million (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 37 (Nielsen 2024) | Nielsen DMA Rankings |
| Streaming penetration | approximately 69% of households | Nielsen The Gauge, 2024 |
| Hispanic population share | approximately 38% of DMA residents | U.S. Census Bureau, 2023 |
| Local news daypart share | approximately 32% of television viewing | Nielsen Local TV, 2024 |
Edelman Trust Barometer surveys cite a preference for familiar anchors and meteorologists, with WPTV's First Alert Weather and WPEC's I-Team investigations reinforcing credibility during hurricane season.
Spanish-speaking audiences rely on Noticias Telemundo and Noticias Univision West Palm Beach for policy updates and community resources, supplemented by church radio ministries and WhatsApp neighborhood groups.
Reality series filmed in Palm Beach County, from luxury real estate showcases to boating adventures, drive cross-promotion with regional streaming platforms and luxury advertisers.
Lifestyle newsletters highlight restaurant openings, arts festivals, and wellness retreats, and residents use connected cars, smart speakers, and outdoor digital signage to follow entertainment calendars.
