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The media has a key role in Spain: Spaniards consume around 9 hours per day of media content (Statista, 2021). The media sector has a significant impact on the country’s economy which is also supported by the fact that Spanish is the second most spoken language worldwide.
Currently, Spain’s media market is composed by a few large private media companies with diverse ideological leanings: Mediaset, Atresmedia, Grupo Prisa and Grupo Vocento are the most powerful. The Spanish public TV and radio corporation RTVE is managed by the government.
Besides, the Spanish media market is influenced by the co-official languages; primarily, Catalan, Galician, and Basque – in which print, audiovisual and digital media are available.
Even though the consumer base of the digital media palette is ongrowing, TV continues to be the most popular mass media, followed by online press/news, radio and print.
eMM offers the advantage of monitoring all of them, fully automatically: Always be aware what is being said about the topics of your interest in the media. Our efficient online media monitoring platform offers the widest palette of sources and channels, available in several languages. Click here to learn more about the eMM solution.
Join our range of happy customers monitoring the diverse Spanish media landscape to gain valuable insights, improve your marketing and PR strategies or analyze the market. Here‘s what they say about working with eMM Dart:
Crisis Management:
“In election campaigns, power as well as reaction time are key. Thanks to media monitoring, the office in charge of politicians' reputations is aware of the most important information the media is broadcasting and can quickly take action if negative headlines pop up."
Marketing & PR:
“Thanks to media monitoring I have been able to identify mentions and keep a constantly updated archive of content about my company in the national media. That way I can review marketing efforts and verify if they are paying off. In any case, this delivers valuable insights for future campaigns.”
Competitors Analysis:
“If you are considering expanding with new products within your industry, media monitoring provides you with a representative picture of the competition and their products represented in the media as well as the overall industry situation. In other words: advanced knowledge for fact-based decisions."
If you plan on tapping Spanish media coverage to feed your strategies with relevant data, and wonder where to start; here is our top ten selection from the multitude of available broadcast channels:
Additionally to a comprehensive media coverage in Spain including all relevant channels of the region, eMM offers tailor-made solutions to monitor new media such as podcasts, online press, web-TV or web text.
With the eMM monitoring platform, users can not only oversee the media landscape in Spain but in 85 countries around the globe – 24/7, in real time. Currently, more than 3,400 broadcast channels are actively being monitored by our users.
Join them and benefit from the most comprehensive coverage, instant news delivery and clever features.
If you would like to book a free personalized demo to check out the eMM Dart platform yourself, simply click the button to reserve your spot today:
