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All around the world, radio is a popular information source. The use of broadcast radio varies worldwide. For example, in European countries radio programs are mostly popular among the population over 50 years old (2020) but in Latin American countries its use extends to all age stages due to its accessibility. Depending on your target group and the type of business, it is essential to be aware of the information that is broadcast via radio – no matter if about the own company, the competition or the overall industry.
When speaking about radio it is mostly referred to classic AM or FM radio. The difference between the two is the way, broadcast signals are being transmitted – via amplitude modulation or frequency modulation. To learn more about the differences and how they affect radio monitoring, klick here.
Additionally to broadcast radio, online radio gains more and more popularity. A revenue of around 585 million dollars underlines the success of radio adapting to the digitalization trend (US, Statista, 2022) and the online radio market is expected to continue its growth in the next years.
Users have the option to add the radio channels of choice to the eMM broadcast media monitoring platform: finding, editing and analyzing audio clips in several languages from broadcasters worldwide. Currently, eMM monitors more than 1,940 major AM and FM radio channels in 13 languages and 51 countries.
Media monitoring helps PR professionals and companies of all sizes to find mentions in real time – about the own company, competitors or the respective industry. There are many new trends to discover and understanding how topics are perceived in the public by learning about each mention’s sentiment can be very beneficial for any type of business.
For their broadcast monitoring solutions, eMM is exclusively using in-house developed speech-to-text technology. Audio processing makes it possible to identify the type of audio in the broadcast clip, to decode the spoken language and to transcribe it automatically, recognizing the speakers and grouping them into profiles. eMM ensures an error-free and easy process.
eMM counts many years of experience in traditional radio and TV media monitoring. We also offer media monitoring of digital sources like web-TV, podcast, online news and social media for our clients to get a full understanding of the media landscape. Currently, eMM tracks more than 3,400 channels in real time - in more than 85 countries and multiple languages like English, Spanish, Arabic, German and French to mention just a few.
eMM offers the most flexible solutions industry-wide. Leave us a message and let us know about your specific requirements, one of our media monitoring experts will get back to you promptly. Explore many more monitoring sources like:
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