In the ever-evolving landscape of business and technology, the realm of marketing has changed profoundly over the past decade. The advent of data-driven tools, propelled by the remarkable advancements in Artificial Intelligence (AI), has reshaped the way companies connect with their audiences, understand consumer behavior, and craft strategies that resonate in the digital age.
By now, making sense of analytics, dashboards and reports derived from large amounts of data, has become an essential part of today’s marketing tasks. The valuable insights gained this way lay the foundation for well-informed decisions and contribute significantly to understanding consumer behavior.
Shifting towards data-driven marketing offers great advantages:
Enabling precision marketing. There is nothing like the human intellect. But assisted by advanced technology and data, marketers can get more precise answers to their questions and thus make better informed decisions.
Data and storytelling going hand in hand. Statistics and charts can improve a message and support its arguments. Combined with effective communication and persuasion skills, data can take a brand’s message to the next level.
Checking information and assumptions. Solely relying on a single source of information or own believes is risky – even more so when the origin of the source is uncertain. Data-driven marketers contrast information coming from several reliable data sources gaining a valuable strategic advantage.
Any information that helps obtaining insights about competitors as well as customers, their behavior or major trends has a potential value. For example, data-driven marketers often use media data to feed their strategies.
The media can provide lots of valuable information about relevant topics, a company’s reputation, trends and much more. But the quantity and quality of data is essential, which is why the collection of data from legitimate media sources of all kinds, such as broadcasting and digital media, should be emphasized.
This is where the real challenge comes for many: gathering and analyzing large sets of data – especially from diverse media sources – can be tough. Fortunately, there are a number of tools that marketers can use to avoid having to forgo using data to inform a strategy.
Innovative media monitoring platforms are a great example of how one can leverage media data from thousands of channels in an uncomplicated way and, thus, provide value to the business.
The eMM media monitoring solution not only tracks media content automatically and presents it in real time but it does it for all types of media, from TV and radio to podcast and social TV.
eMM clients receive all the results of the media monitoring in the cloud-based platform. They get relevant insights and can visualize the data via advanced charts. Information can be exported in several formats and thus turned into impressive presentations or documents supporting strategy development.
If you would like to use the power of media data to improve your marketing strategy or business, contact us to learn more about our media monitoring platform.
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