Globalization helps to overcome structural barriers and rises the volume of economic growth around the world. Even apparent small fluctuations and changes at the local level can have an impact on the entire world market, so it is not surprising that internationally operating companies want to stay ahead of global events by keeping an eye on the information that is disseminated every day through news media.
eMedia Monitor (eMM), leading provider of global real-time radio and TV monitoring and international supplier to the professional media monitoring industry as well as of internationally renowned corporations and institutions, responds to the increasing globalization with a comprehensive online media monitoring solution currently available in more than 75 countries within five continents.
In the last years, eMM has especially seen an increase in the demand for media monitoring in two regions with a vibrant economy, namely Latin America and the Middle East, and has consolidated its coverage of TV and radio channels.
After recovering from the struggles of the pandemic, economic uptick and increasing digitalization are not only driving business growth in the region but are attracting interest from many international players . Currently, eMM monitors TV and radio channels in more than 15 countries in Latin America: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.
In all these countries, traditional media continue to be the main source of information. Due to our outstanding technological capabilities for broadcast media monitoring, eMM is the preferred partner of leading international companies and organizations to track the media in this part of the world. In addition, we also monitor podcasts, online news, web text, and social TV.
The MENA region is another area of rapid economic growth. According to the World Bank, in 2022 the economy of the countries in this region grew at the highest rate since 2016. In the media monitoring market, this has translated into a greater demand for automated technological solutions that allow global media monitoring.
Responding to the demand, eMM has expanded its coverage and currently monitors more than 15 countries in the region: Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, UAE, Yemen.
Within this culturally diverse region several languages converge, such as Arabic and English among others. eMM’s monitoring solution uses in-house developed speech-to-text technology and, therefore, our clients benefit from being able to monitor the media in multiple languages within the same country or in several countries within a region.
Regardless of the part of the world in which you want to keep up with information, the use of eMM’s fully automated, 24/7 real-time media monitoring solution enhances the quality, accuracy, and speed of global media monitoring.
Furthermore, we help companies to rise their international success, delivering valuable media insights, improving situational awareness of their business, and reducing negative impacts that can come from unforeseen issues.
With eMM, companies benefit from cost-effective solutions that enable constant or periodical media monitoring, depending on whether you choose a long- or short-term subscription! If you want to learn how our solution can improve your individual business case, please contact us for a free consultation:
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