Political Communication: Where Media & Government Intersect

Political Communication: Where Media & Government Intersect

The world of politics is just as much characterized by communication and PR as the world of business. Knowledge of the daily news plays a key role for managing the public opinion and influencing voting behavior.

As for the traditional media, they constantly inform about political changes and encourage debate about current developments. By monitoring broadcast content, political groups can gain insights into which issues are currently of most concern to people. And those who understand them can respond more precisely to their needs with specific communication strategies, campaigns and election programmes.

Depending on the information source, the tone and perspective of reporting can differ significantly. With the great variety of media sources and channels available today, it is no longer sufficient to focus on news from a few sources exclusively.

Automated Media Monitoring Solutions

In order to keep an eye on current events, the use of a fully automated media monitoring tool has become inevitable, because carrying out this task manually is simply unmanageable.

Innovative platforms and their useful features offer the possibility of setting up search profiles for relevant topics and keywords. The selection from a range of media types, countries and channels helps to specify the results and ensure precise hits valuable for the user are being generated – all of it in real time!

Industrial, economic, and political changes on a global scale often have a direct impact on national affairs too. Governments or parties who rely on a media monitoring provider with worldwide media coverage also benefit from valuable insights into international news. eMM offers customers media monitoring in more than 80 countries and in multiple languages.

Reputation Management in Politics

Media monitoring is also a key factor in reputation management. Is published information about a political issue truthfully presented by the media? Do other politicians, journalists or citizens comment on it publicly and how?

At times when an explanation or response to certain allegations is required, timely reaction and transparency are the key to success. Sentiment analysis is a technology that has proven extremely useful here: It helps to understand how the information is received by the recipient and whether messages are positive, negative or neutral.

Evolution of Media Presence

The dynamics of some topics also play a major role. When a topic was taken up for the first time, how it spreads and when it experiences the peak of its media presence, is hard to comprehend without an according media analysis tool. But this is the only way to judge whether or not a communication strategy is effective in terms of reach and efficiency.

Politics and government have always been the number one source of information for the media – media monitoring creates a convenient way of using all this information which, in turn, can be useful for politicians and governmental bodies themselves.

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