Reach and AVE

Use reach and AVE measurements to evaluate the effectiveness of your PR and communication efforts

Our reach insights provide you with information on how many people saw a campaign, piece of content or mention about your clients or your own company. This knowledge is key to understand how wide any content of interest has disseminated in the media or find out where your competitors stand in comparison to you.

Click on me!

With reach, we also provide AVE (Advertising Value Equivalency), which is used to estimate the value of an earned media mention by comparing it to the cost of a similar advertisement. With the advent of more sophisticated measurements pioneered by AMEC, AVE has lost its central role as the single metric for assessing the effectiveness of communications strategies. However, it can still provide relevant insights in combination with other metrics.

With eMM Dart, you can benefit from reach and AVE insights as well as from other valuable metrics such as the sentiment of disseminated messages, geographic breakdown or the number of mentions.

Use our analytics workspace to visualize and download reports combining several relevant metrics and use the insights to determine the overall impact and true value of communication measures in a very accurate and reliable way. You will be able to identify the activities that work and that don't, and can adapt your strategy accordingly.

Recommended for you:

Waterfall eMM’s unique feature gives you a clear overview of your most recent media monitoring results. Watch them roll in synchronously and sorted by profile.	Auto Summary The innovative AI-based Auto Summary function automatically delivers you a headline, summary and sentiment of the media mentions in almost real time.	Real-Time Monitoring The process of capturing radio and TV channels is fully automated: we offer 24/7 real-time media monitoring, analyzing and keyword alerting.
TV eMM has many years of experience in broadcast monitoring. We offer tailor-made TV monitoring services so no relevant content remains undetected.	Radio Radio is a popular source of information worldwide. With eMM you can monitor AM, FM and online radio channels in multiple countries and languages.	Online News eMM can track the content of some of the main international online publishers. Online News complete our monitoring palette, which is the most flexible industry-wide.

More Products & Services: