Observing Print Media Content with eMM’s 360° Media Monitoring

Observing Print Media Content with eMM’s 360° Media Monitoring

From newspapers and magazines to trade publications, many articles are published first as a printed version – that is before they appear on the publisher’s website. eMedia Monitor has access to this content even before it goes out printed and fully automatically searches it for the customer’s set keywords: their own company names, those of their competitors or any other topic of their interest.

This way, print media rounds out eMM’s 360° media monitoring solution – which includes classic broadcast TV and radio, podcasts, web-TV, social-TV and online press – and benefits anyone wanting to know what is being said in this medium in particular or who needs a comprehensive overview of the whole media landscape.

For example, with the Pegasus platform users do not only get the key metrics of all messages disseminated in the media but are also able to make comparisons between different media types – which often differ in terms of coverage and views – providing valuable analyses and insights.

360 degree media monitoring with eMM Pegasus.

How does eMM Print Media Monitoring Work?

eMM has access to the digital versions of the most relevant newspapers and magazines in the world on a daily basis. Using the Pegasus platform, we scan all their content searching for the keywords defined by users. As soon as the system detects a match, it automatically sends out an alert.

Content from print media sources that matches a search, e.g. an article on the national newspaper mentioning one’s company or service, will be available via the online platform and comes with metadata such as headline, date or time, a summary and a link to the original (digital) piece of news.

My Clips in Pegasus V3

Why Adding Print to Your Monitoring Strategy Could Pay Off

Despite the growth of digital news consumption, print is still a relevant media source for many businesses and industries worldwide. The combination of fast-paced digital media and relevant traditional broadcast media channels with specific print coverage ensures an optimal content distribution.

For example, print media remains particularly relevant in some parts of the world with insufficient internet access. In these areas, monitoring print in combination with broadcast radio and TV is a good way to keep track of political and business issues.

Another example are regional newspapers and magazines in Europe that are interesting to local businesses and government offices – especially limited editions of printed regional gazettes that contain advertising and news pieces on social and political issues at the local level.

No matter if you only need print media or if you want to observe media coverage of various media sources, eMM has the right offer for you: get a flat rate per user license for print media monitoring in your country or a cost-effective solution that suits your broader needs.

If you want to learn more about our print media sources or the 360° media monitoring please contact us and we will schedule a free demo for you:


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