Use Cases

As different as media monitoring solutions may be, so are their fields of application. Broadcast monitoring is just as applicable in the field of marketing as in media analysis, in public relations or in information management – just to name a few examples.

The demands in the field of media monitoring are rising steadily and may vary slightly depending on their field of usage. However, what is constant is the need for real-time notification, optimal sender coverage, and reliable service. Because only then a wide variety of use cases can be operated perfectly. With our 24/7 real-time broadcast monitoring tool, you are always well-informed and know instantly about everything that is broadcasted about your company or a topic of your choice. This gives you the ability to respond immediately and use the information sent to your advantage.

Below we have listed for you some monitoring use cases from various fields. If you need more information, we are at your disposal.

Marketing Manager

When the time comes to request next year’s marketing budget, most requests are not based on demonstrable success and a solid ROI, but on the prior year’s figures plus some nominal increase.

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Media Analyst

Media analysis is widely used, but it is often subjective and lacking research. Objective methods are required that deliver a credible proof of results and ROI to the management. But how to measure PR activities?

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Most CIOs face the challenge of users and management clamoring for all kinds of applications following the latest trends. How much easier would it be to have no project risk, no installation costs and no hardware troubles?

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Can you imagine to reduce HR costs by 50% and still generate the same coverage? What if you also could get greater effectiveness? How much easier is it to live with a fixed monthly fee for unlimited usage at least in one division?

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