For those familiar with the marketing field, it is nothing new that PR staff managing a company’s communication strategy have a challenging profession. Their day-to-day tasks include multiple overlapping projects with various deadlines: from one-time events to year-round...

The development of radio pictures a technical breakthrough that is associated with a large cast of names. However, it is the Italian Guglielmo Marconi who is credited with the success of transmitting sound signals from one side of the Atlantic to the other dating back to the...

One thing is certain: a proper business strategy gets you closer to achieving your company’s objectives. These in turn have to be aligned with the company’s vision and mission. In other words, every single element must be perfectly aligned, just like the gears of a...

The importance of keeping an overwiew of all news is hardly as important for any other group of people than it is for those from politics or government. At the same time, it is the resort that is being most reported on in classic media and where changes apparently occur...

In the search for the perfect monitoring solution, one will sooner or later stumble upon the eMM “Country Packages” – but what exactly is this and what are the differences to other...

AMEC as the International Association for Measurement and Evaluation of Communication is the largest media intelligence and insights professional organisation worldwide. They were also host to this years summit „DATA: Analytics, Algorithms, Augmentation“ in the beautiful...

It would be an absolute understatement to say that trends in the media and PR industry have been evolving a lot over the last few years. These branches and their way of working with data is constantly changing and always in need for better technologies and insights. Just like...

Customer‘s satisfaction is one of our top priorities just as constantly developing our media monitoring platform for best user experience. Our great team has been working hard on the latest version of the eMedia Monitor Pegasus System to add interesting new features which...