Media monitoring is a popular activity among marketing and PR teams. It makes it possible to select multiple topics of interest and observe their dissemination and development on the...
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Media monitoring is a popular activity among marketing and PR teams. It makes it possible to select multiple topics of interest and observe their dissemination and development on the...
eMedia Monitor has seen a rapidly growing demand for media monitoring services in the countries of the Middles East and North Africa. From Saudi Arabia or Qatar to the UAE or Yemen, a clear trend towards automated broadcast media monitoring is visible. In order to meet the...
Large companies doing broadcast monitoring have a challenge. With so many employees and so much content to be monitored, how can tasks be easily assigned to each team member while making sure that no double work is done and no chaos is...
Since its origins, radio has been closely related to globalization as well as social and political development. This medium was used in colonial regions to promote their own new national identities and as an endeavor to achieve independence. Furthermore, it was (and still is)...
Media monitoring is a task integrated into communication departments worldwide. Still, it is a subject that is not getting as much attention as it deserves. Globally, companies of all sizes count on solutions to keep an eye on both their own as well as their competition’s...
The healthcare sector not only plays an important role for the wellbeing of citizens but is also crucial for the health of the economy. In 2018, to mention a year in which the industry was not affected by Covid-19, EU healthcare expenditure amounted to almost 10% of the...
In the past years the growing number of social media users as well as the increased power of social network companies have fostered the development of national and international data protection and cybersecurity regulations. Not only do companies like Facebook collect a huge...
The latest Reuters findings are promising for the media sector: People’s overall trust in the news has grown by six percent in 2021 (Digital Report, 2021). However, there exists an evident gap between the trust in classic news media and the trust in news on social media. The...