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The advantage of knowledge: What you are missing out on if you don‘t monitor the media and why this could actually turn out to be costly

The advantage of knowledge: What you are missing out on if you don‘t monitor the media and why this could actually turn out to be costly


You don‘t care about what you don‘t know? You should. This applies to many areas, of course, but especially when it comes to media exposure, ignorance can cost money. Here are some of the most important factors and how a media monitoring solution can help tackle them:

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December 5, 2020
TV advertising: A fresh approach to an established concept

TV advertising: A fresh approach to an established concept

This year’s Nielsen Audience Report shows that the average adult in the US watches 3 hours and 43 minutes of TV per day - which still makes television the medium with the highest reach.

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December 2, 2020
Bad publicity – Skilfully detect & counteract

Bad publicity – Skilfully detect & counteract

Is bad publicity better than none at all? This question is not as easy to answer as it seems at first glance. Studies show that there is a big difference whether it relates to an unknown or a well-known company. Bad publicity always hurts a famous brand a lot more. Of course there are exceptions where the selective use of negative headlines has had a positive effect - nevertheless, the risk of damaging the carefully built image is enormous.

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November 9, 2020
Below the Line Campaigns – How to succeed with subtle advertising

Below the Line Campaigns – How to succeed with subtle advertising

Advertising is omnipresent. Every day, we encounter it in the most varied forms and even if we try to avoid its influence through paid advertising measures, we will hardly succeed. Of course, we can change channels as soon as advertising starts and skip print ads, but classic advertising measures like these are only a part of the advertising landscape. And some ads are so skillfully hidden that they are barely perceived as such.

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November 5, 2020
Influencer Marketing - Why it is worth investing in trust

Influencer Marketing - Why it is worth investing in trust

Media and marketing have always been closely linked and depend on each other to a considerable extent. Both areas are subject to constant changes and trends, which means that exciting developments can be observed again and again. With the increasing presence and importance of social media, the area of influencer marketing has recently come into focus.

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November 2, 2020