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TV advertising: A fresh approach to an established concept

TV advertising: A fresh approach to an established concept

This year’s Nielsen Audience Report 2021 shows that radio, smartphones, and TV have the highest weekly reach in the US. However, TV is the media that still dominates when it comes to usage: 30 hours and 46 minutes per...

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July 25, 2021
Radio: Scoring with Accessibility and Relevance

Radio: Scoring with Accessibility and Relevance

The development of radio pictures a technical breakthrough that is associated with a large cast of names. However, it is the Italian Guglielmo Marconi who is credited with the success of transmitting sound signals from one side of the Atlantic to the other dating back to the...

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July 15, 2021
Building an Effective Strategy: Ways to Boost Your Business by Monitoring the Media

Building an Effective Strategy: Ways to Boost Your Business by Monitoring the Media

One thing is certain: a proper business strategy gets you closer to achieving your company’s objectives. These in turn have to be aligned with the company’s vision and mission. In other words, every single element must be perfectly aligned, just like the gears of a...

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May 6, 2021
Podcasts: Tailor-Made Audio Content to Go

Podcasts: Tailor-Made Audio Content to Go

At first glance, podcasts seem like a new phenomenon of today‘s blogger scene, but contrary to this assumption, their beginnings can be dated back to the 1980s. Back then the so-called audio blogs were mainly music-oriented or were used for educational...

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March 17, 2021
Government & Media: An Information Symbiosis

Government & Media: An Information Symbiosis

The importance of keeping an overwiew of all news is hardly as important for any other group of people than it is for those from politics or government. At the same time, it is the resort that is being most reported on in classic media and where changes apparently occur...

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January 13, 2021
Why Not Monitoring the Media Could Turn out to be Costly

Why Not Monitoring the Media Could Turn out to be Costly

You don‘t care about what you don‘t know? You should. This applies to many areas, of course, but especially when it comes to media exposure, ignorance can cost money. Here are some of the most important factors and how a media monitoring solution can help tackle...

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December 5, 2020
Covid-19 Information

Covid-19 Information

Due to the latest developments in the Covid-19 pandemic, keeping you informed about the current situation at eMedia Monitor is of great importance for...

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March 15, 2020
One fits all? The perfect monitoring solution for any customer

One fits all? The perfect monitoring solution for any customer

In the search for the perfect monitoring solution, one will sooner or later stumble upon the eMM “Country Packages” – but what exactly is this and what are the differences to other...

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August 13, 2019