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Media & Elections: The Relevance of Gathering Insights About Election Campaigns Across Different Media Types

Media & Elections: The Relevance of Gathering Insights About Election Campaigns Across Different Media Types

The outcomes of the US midterm elections 2022 that are still hitting the news once again underline the importance of being able to observe the development of an electoral process in the media. After the elections, many political marketing and communication experts have begun...

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December 7, 2022
TV advertising: A fresh approach to an established concept

TV advertising: A fresh approach to an established concept

The US midterm elections 2022 have been said to have the highest spending on political advertising of all times (AdImpact, 2022). Despite the growth on digital spending, broadcast media remain the main platform – this is especially true for TV and its modern variants such as...

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November 20, 2022
Media Monitoring, the Secret Weapon Making Event Management Success Measurable

Media Monitoring, the Secret Weapon Making Event Management Success Measurable

Corporate events, congresses, trade fairs, sporting events or festivals, they all have one thing in common: event managers who are faced with a multitude of challenges that need to be mastered in order to make the event a complete success. Depending on the planning phase,...

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November 15, 2022
Things You Need to Know About Mass Media If You Work in PR and Marketing

Things You Need to Know About Mass Media If You Work in PR and Marketing

Mass media – which is the media reaching a large audience – have always been observed closely. Their influence and effects on the population are among the most important and relevant topics in communication research, as well as in marketing and public relations...

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November 4, 2022
Media Intelligence: Valuable Data Made Accessible

Media Intelligence: Valuable Data Made Accessible

Artificial Intelligence (AI) solutions are on everyone’s lips - and have by now arrived in almost every industry. Basically, intelligent tools or programs based on AI are able to break down and process information from structured data sets in such a way that they become the...

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October 14, 2022
The 10 Most Popular News Podcasts in Latin America

The 10 Most Popular News Podcasts in Latin America

Podcast consumption has increased strongly in recent years. More than 620 million people worldwide listened to them in 2021 – that is 88 million more than in the previous year (Statista Digital Market Outlook...

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September 27, 2022
How TV Consumption is Developing in Latin America

How TV Consumption is Developing in Latin America

Every other week there are discussions and comments about classic media such as television losing relevance in countries all over the world - which would therefore also affect the Latin American region. But as a matter of fact, it is nothing like that: in 2021, TV reached 93%...

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September 5, 2022
Most Trusted Media Sources in the EU

Most Trusted Media Sources in the EU

Never before have news spread faster than they do today. The speed of dissemination combined with the incredible amount of different headlines leads to information overload for many consumers and this in turn leads to a conscious decision to consume only certain media - and...

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August 29, 2022