Business relationships and purchasing decisions depend to a large extent on trust in a company and on its values being in line with those of its customers. When trust vanishes, companies are left isolated and customers turn to competitors to fulfill their needs. Consequently,...
Christmas is one of the most special times of the whole year. Streets are lit up with Christmas decorations and the media are full of this year’s Christmas campaigns. Most companies use seasonal promotions to increase their sales, which in some industries depict a large part...
Advertising is omnipresent. Every day, consumers encounter it in the most varied forms creative marketers come up with. The challenge of creating campaigns that not only capture attention but also resonate with the target audience gets bigger day by day. The traditional...
A B2B (business-to-business) marketing approach differs significantly from that of B2C (business-to-consumer). Rather than targeting natural persons such as consumers or individuals, B2B aims at business owners, decision-makers within a company, and...
For as long as mass media has existed, there has always been an interest in measuring the audience’s consumption of content and advertising...
In the diverse landscape of social media, YouTube stands tall as the ultimate platform for video content consumption with almost 2.5 billion monthly active users (GlobalMediaInsight, 2023) and around 95% of internet users accessing it (Statista, 2023). According to...
Media monitoring is the process of searching, collecting and analyzing information from various media sources including broadcast and digital media. It works with search profiles containing relevant keywords that are then tracked in the media – usually in real time. Every...
Open Source Intelligence (OSINT) is the art of harnessing publicly available information to uncover valuable insights in an age where data flows endlessly. Whether you’re a business aiming to stay competitive or a PR professional monitoring your company’s image, OSINT offers...
