In the ever-evolving landscape of business and technology, the realm of marketing has changed profoundly over the past decade. The advent of data-driven tools, propelled by the remarkable advancements in Artificial Intelligence (AI), has reshaped the way companies connect...

Around ten years ago, several international players in the communications and PR industry joined forces to advance the industry and adapt it to the changing economic, technological and business...

Anyone dealing with the American broadcast media landscape will sooner or later come across the term “DMA region” – but what exactly is a DMA...

In today’s digital age, more and more companies are relying on cleverly tailored content as a strategy to tell their story, win customers and build long-term relationships with their target group. By now, “Content is King” has become the mantra of many businesses...

The tourism industry is one of the most diverse industries in the world, encompassing everything from adventure travel to luxury getaways. In order to attract tourists and grow their economies, countries must work to promote themselves as desirable travel destinations. This...

Media messages can influence the opinions and perceptions of audiences and thus have been the focus of extensive academic research for decades. American political scientist Harold Lasswell was one of the first researchers to recognise their far-reaching influence while...

Globalization helps to overcome structural barriers and rises the volume of economic growth around the world. Even apparent small fluctuations and changes at the local level can have an impact on the entire world market, so it is not surprising that internationally operating...

The expansion of the Internet in the past decades and the increasing flow of information that is thus available has sparked a debate about automatization in the PR and marketing industry. Media monitoring, as a central task for professionals in these sectors, is not left out...