Every other week there are discussions and comments about classic media such as television losing relevance in countries all over the world - which would therefore also affect the Latin American region. But as a matter of fact, it is nothing like that: in 2021, TV reached 93%...
Never before have news spread faster than they do today. The speed of dissemination combined with the incredible amount of different headlines leads to information overload for many consumers and this in turn leads to a conscious decision to consume only certain media - and...
When talking about media presence, it is often referred to “earned”, “paid” and “owned”. A distinction definitely makes sense here: There are a few things to keep in mind, especially when it comes to earned media, which have become more prevalent than ever in communications...
Despite the rapid development of video content in social media networks, YouTube continues to be the most used for consuming them (35%) – followed by Facebook (25%) and TikTok (19%; HubSpot,...
Sentiment analysis is a technique combining natural language processing (NLP), text analysis and computational linguistics to identify, extract and quantify emotional states and subjective information from a...
Media and marketing have always been closely linked and depend on each other to a considerable extent. Both areas are subject to constant changes and trends, which means that exciting developments can be observed again and again. With the increasing presence and importance of...
From newspapers and magazines to trade publications, many articles are published first as a printed version – that is before they appear on the publisher’s website. eMedia Monitor has access to this content even before it goes out printed and fully automatically searches it...
At first glance, podcasts seem like a new phenomenon of today’s digital media landscape, but contrary to this assumption, their beginnings can be dated back to the 80s. Back then, the so-called audio blogs were mainly music-oriented or used for educational...
