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How TV Consumption is Developing in Latin America

How TV Consumption is Developing in Latin America

Every other week there are discussions and comments about classic media such as television losing relevance in countries all over the world - which would therefore also affect the Latin American region. But as a matter of fact, it is nothing like that: in 2021, TV reached 93%...

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September 5, 2022
Most Trusted Media Sources in the EU

Most Trusted Media Sources in the EU

Never before have news spread faster than they do today. The speed of dissemination combined with the incredible amount of different headlines leads to information overload for many consumers and this in turn leads to a conscious decision to consume only certain media - and...

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August 29, 2022
Earned Media - Measuring the Intangibles

Earned Media - Measuring the Intangibles

When talking about media presence, it is often referred to “earned”, “paid” and “owned”. A distinction definitely makes sense here: There are a few things to keep in mind, especially when it comes to earned media, which have become more prevalent than ever in communications...

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July 15, 2022
Youtube: Why it is worth keeping an eye on the social TV pioneer

Youtube: Why it is worth keeping an eye on the social TV pioneer

Despite the rapid development of video content in social media networks, YouTube continues to be the most used for consuming them (35%) – followed by Facebook (25%) and TikTok (19%; HubSpot,...

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July 8, 2022
Sentiment Analysis: Taking Media Coverage Insights to the Next Level

Sentiment Analysis: Taking Media Coverage Insights to the Next Level

Sentiment analysis is a technique combining natural language processing (NLP), text analysis and computational linguistics to identify, extract and quantify emotional states and subjective information from a...

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June 17, 2022
Influencer Marketing – Why You too Should Monitor Social Videos

Influencer Marketing – Why You too Should Monitor Social Videos

Media and marketing have always been closely linked and depend on each other to a considerable extent. Both areas are subject to constant changes and trends, which means that exciting developments can be observed again and again. With the increasing presence and importance of...

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June 17, 2022
Observing Print Media Content with eMM’s 360° Media Monitoring

Observing Print Media Content with eMM’s 360° Media Monitoring

From newspapers and magazines to trade publications, many articles are published first as a printed version – that is before they appear on the publisher’s website. eMedia Monitor has access to this content even before it goes out printed and fully automatically searches it...

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May 27, 2022
Podcasts: Tailor-Made Audio Content to Go

Podcasts: Tailor-Made Audio Content to Go

At first glance, podcasts seem like a new phenomenon of today’s digital media landscape, but contrary to this assumption, their beginnings can be dated back to the 80s. Back then, the so-called audio blogs were mainly music-oriented or used for educational...

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May 16, 2022