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Optimizing Tourism Industry Comms with Media Monitoring

Optimizing Tourism Industry Comms with Media Monitoring

The tourism industry is one of the most diverse industries in the world, encompassing everything from adventure travel to luxury getaways. In order to attract tourists and grow their economies, countries must work to promote themselves as desirable travel destinations. This...

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July 5, 2023
Media Monitoring, a Helping Hand for Media Research & Content Analysis

Media Monitoring, a Helping Hand for Media Research & Content Analysis

Media messages can influence the opinions and perceptions of audiences and thus have been the focus of extensive academic research for decades. American political scientist Harold Lasswell was one of the first researchers to recognise their far-reaching influence while...

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June 22, 2023
Globalization: Monitor the media at every scale from local to global with eMM

Globalization: Monitor the media at every scale from local to global with eMM

Globalization helps to overcome structural barriers and rises the volume of economic growth around the world. Even apparent small fluctuations and changes at the local level can have an impact on the entire world market, so it is not surprising that internationally operating...

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March 30, 2023
Media Monitoring: Automated and Manual Solutions Explained

Media Monitoring: Automated and Manual Solutions Explained

The expansion of the Internet in the past decades and the increasing flow of information that is thus available has sparked a debate about automatization in the PR and marketing industry. Media monitoring, as a central task for professionals in these sectors, is not left out...

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March 3, 2023
How to Get Started with Media Monitoring: A Beginners’ Guide

How to Get Started with Media Monitoring: A Beginners’ Guide

Media monitoring offers many benefits for all its users thanks to the wide range of insights it provides, such as the number of mentions of a topic, the date, time and channel on which the content was disseminated, the reach of the mentions, or the sentiment of the news...

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February 15, 2023
Go International: How to Boost Your Expansion with Media Monitoring

Go International: How to Boost Your Expansion with Media Monitoring

For international companies or those who would like to become one, the focus is often directed to one thing in particular:...

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January 23, 2023
Media & Elections: The Relevance of Gathering Insights About Election Campaigns Across Different Media Types

Media & Elections: The Relevance of Gathering Insights About Election Campaigns Across Different Media Types

The outcomes of the US midterm elections 2022 that are still hitting the news once again underline the importance of being able to observe the development of an electoral process in the media. After the elections, many political marketing and communication experts have begun...

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December 7, 2022
TV advertising: A fresh approach to an established concept

TV advertising: A fresh approach to an established concept

The US midterm elections 2022 have been said to have the highest spending on political advertising of all times (AdImpact, 2022). Despite the growth on digital spending, broadcast media remain the main platform – this is especially true for TV and its modern variants such as...

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November 20, 2022