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Below the Line Campaigns – How to Succeed with Subtle Advertising

Below the Line Campaigns – How to Succeed with Subtle Advertising

Advertising is omnipresent. Every day, we encounter it in the most varied forms and even if we try to avoid the influence through paid advertising measures, we will hardly succeed. Of course, we can change channels as soon as advertising starts and skip print ads, but classic...

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April 12, 2022
eMM Duplicate Detection: Dealing with Repeated Media Content on the Pegasus Platform

eMM Duplicate Detection: Dealing with Repeated Media Content on the Pegasus Platform

Digitalization has modified the media market. One example of this is the tendency of media companies to produce a single piece of news and to disseminate it via different channels – simultaneously or at a different...

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April 7, 2022
Green Advertising vs. Greenwashing: Doing The Right Thing

Green Advertising vs. Greenwashing: Doing The Right Thing

Climate change is among the most urgent problems the global economy currently faces – a continuation of this trend could lead to an 18% decline in global GDP if the temperature rises to 3.2°C by 2050 (Swiss Re Institute,...

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March 31, 2022
A Look Into Broadcast Channel’s Radio Frequencies and why They are of Interest for Media Monitoring

A Look Into Broadcast Channel’s Radio Frequencies and why They are of Interest for Media Monitoring

When we turn on a TV or radio device and listen to, for example, the daily news, we are receiving the information broadcast through radio...

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March 15, 2022
Web TV Video Content Complementing Comprehensive Media Monitoring

Web TV Video Content Complementing Comprehensive Media Monitoring

Motion picture is an indispensable part of the media landscape, since the combination of image and sound is the best way for the human brain to absorb information – grasping them is much easier than through written...

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March 12, 2022
Why Automated Media Monitoring is also for Small Agencies

Why Automated Media Monitoring is also for Small Agencies

They say that the big fish always tends to eat the small one. This idea is especially common in business, where the size of the company plays an important role in its ability to develop as well as for...

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March 3, 2022
A Close Look at the Monitoring Trend

A Close Look at the Monitoring Trend

The media monitoring tools market is expected to see continued growth in the coming years. According to reports, it will achieve a 13.2% CAGR between 2021 and 2028 to reach $7.25...

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March 1, 2022
Media Planning: How to Profit from Worldwide Media Monitoring Solutions

Media Planning: How to Profit from Worldwide Media Monitoring Solutions

Achieving visibility as well as gaining website traffic are among the top priorities of marketing professionals. To enable these goals, an essential step is needed: the corresponding content must be efficiently disseminated and in such a way that the results of the efforts...

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February 15, 2022