Back in the 16th century, scientist and philosopher Sir Francis Bacon stated that “knowledge is power”. While much has changed since then, his quote could not reflect our current society’s mindset any better. On an individual level, we feel the need to be constantly on top of...
Media monitoring is the process of searching, collecting and analyzing information from various media sources including broadcast and digital media. It works with search profiles containing relevant keywords that are then tracked in the media – usually in real time. Every...
Open Source Intelligence (OSINT) is the art of harnessing publicly available information to uncover valuable insights in an age where data flows endlessly. Whether you’re a business aiming to stay competitive or a PR professional monitoring your company’s image, OSINT offers...
Real-time media monitoring has by now established as a reliable and immediate source of information. Thanks to technically advanced solutions, users can utilize previously set up search queries to observe live results or rely on e-mail notifications whenever new content of...
When it comes to media presence, the terms “earned”, “paid” and “owned” frequently emerge, each with a unique significance. Among these, earned media has gained substantial prominence in recent years within communication departments. Understanding earned media is crucial, as...
Understanding consumer behaviour has never been more important than in today’s ever-changing business world. At the same time, it has never been so well illuminated: The study of how individuals make decisions to spend their resources guides companies towards success or...
Increasingly, businesses are looking to unlock the power of media monitoring to drive strategic growth. In this article we’ll reveal how to leverage the data and information obtained through this valuable tool to make informed and strategic...
In today’s dynamic and interconnected business landscape, the significance of effective crisis management has reached unprecedented heights. As companies operate in an environment characterized by rapid information dissemination, heightened public scrutiny, and intricate...
