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Why Media Monitoring Gains Importance in 2022 – A Look into the Global Entertainment and Media Market

Why Media Monitoring Gains Importance in 2022 – A Look into the Global Entertainment and Media Market

International reports forecast a positive development for the global entertainment and media market between 2022 and 2025. The data shows that its value is expected to grow within that period reaching the 2.6 US$tn – a 5% CAGR between 2020 and 2025 (Pwc Report, 2021). Thus,...

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January 27, 2022
eMM Boosts Radio and TV Monitoring in Spain and Latin America

eMM Boosts Radio and TV Monitoring in Spain and Latin America

As one of the worldwide media monitoring technology leaders, eMedia Monitor provides state-of-the-art monitoring of TV, radio and web TV in Spain and Latin America. From Argentina and Bolivia to Chile, Colombia, Ecuador and Mexico, just to mention some of the countries eMM...

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January 21, 2022
Media Monitoring for Content Creators

Media Monitoring for Content Creators

Media monitoring is a popular activity among marketing and PR teams. It makes it possible to select multiple topics of interest and observe their dissemination and development on the...

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January 17, 2022
A Closer Look at USA‘s Radio and TV Market

A Closer Look at USA‘s Radio and TV Market

Anyone dealing with American broadcast media will not be able to get around the term “DMA region” – but what exactly is a DMA...

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January 12, 2022
Open Source Intelligence - Using Freely Available Information

Open Source Intelligence - Using Freely Available Information

Open Source Intelligence (OSINT) is an almost infinite source of information. In a nutshell, OSINT is the practice of analyzing freely accessible data from a wide range of repositories such as broadcast media, social media, search engines, public available archives,...

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December 22, 2021
Christmas Strategies: How Marketing and PR Pros Can Take Advantage of Ad Campaign Monitoring

Christmas Strategies: How Marketing and PR Pros Can Take Advantage of Ad Campaign Monitoring

Christmas is a special time of the year. Many companies use seasonal promotions to increase their sales, which often depicts a large part of their annual profit. Planning effective strategies is an essential part and, therefore, companies tend to already start working on them...

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December 16, 2021
eMM Worldwide: Broadcast Monitoring Gains Popularity in the MENA Region

eMM Worldwide: Broadcast Monitoring Gains Popularity in the MENA Region

eMedia Monitor has seen a rapidly growing demand for media monitoring services in the countries of the Middles East and North Africa. From Saudi Arabia or Qatar to the UAE or Yemen, a clear trend towards automated broadcast media monitoring is visible. In order to meet the...

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December 16, 2021
eMM Teamwork: Boosting Collaborative Media Monitoring

eMM Teamwork: Boosting Collaborative Media Monitoring

Large companies doing broadcast monitoring have a challenge. With so many employees and so much content to be monitored, how can tasks be easily assigned to each team member while making sure that no double work is done and no chaos is...

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December 1, 2021