Advertising is omnipresent. Every day, consumers encounter it in the most varied forms creative marketers come up with. The challenge of creating campaigns that not only capture attention but also resonate with the target audience gets bigger day by day. The traditional...
A B2B (business-to-business) marketing approach differs significantly from that of B2C (business-to-consumer). Rather than targeting natural persons such as consumers or individuals, B2B aims at business owners, decision-makers within a company, and...
For as long as mass media has existed, there has always been an interest in measuring the audience’s consumption of content and advertising...
In the diverse landscape of social media, YouTube stands tall as the ultimate platform for video content consumption with almost 2.5 billion monthly active users (GlobalMediaInsight, 2023) and around 95% of internet users accessing it (Statista, 2023). According to...
Media monitoring is the process of searching, collecting and analyzing information from various media sources including broadcast and digital media. It works with search profiles containing relevant keywords that are then tracked in the media – usually in real time. Every...
Open Source Intelligence (OSINT) is the art of harnessing publicly available information to uncover valuable insights in an age where data flows endlessly. Whether you’re a business aiming to stay competitive or a PR professional monitoring your company’s image, OSINT offers...
Real-time media monitoring has by now established as a reliable and immediate source of information. Thanks to technically advanced solutions, users can utilize previously set up search queries to observe live results or rely on e-mail notifications whenever new content of...
Understanding consumer behaviour has never been more important than in today’s ever-changing business world. At the same time, it has never been so well illuminated: The study of how individuals make decisions to spend their resources guides companies towards success or...
