Logo Detection

By applying Logo Detection technology eMM can extract high-value insights from fragmented media environments

What is Logo Detection and why it is important?

Logo detection is a computer vision technology that can automatically identify brand logos, symbols, and trademarks in images and videos. It works by analyzing visual data to find and recognize specific logos, enabling applications like brand monitoring, market research, and intellectual property protection.

Logo detection can be applied in different field such as:

Market Research: It helps analyze consumer behavior by identifying which brands are popular or present in user-generated content.
Brand Monitoring: Companies can track where their logos appear online and in media to monitor brand presence and public perception.
Content Moderation: Flag copyrighted or trademarked logos that shouldn’t appear in certain types of content (e.g., livestreaming platforms).

eMM and Logo Recognition

eMM is not only your traditional media monitoring provider but also a scalable analytics partner.

By integrating structured metadata, social media APIs, and broadcast video analysis—including automated sponsor logo detection — eMM can extract high-value insights from today’s fragmented media landscape.

Not only can we show how often your logo appears, but we can also analyze how prominently it is displayed across different channels. You can even compare the visibility and frequency of your logo against those of your competitors.

Interested in learning how your business can benefit from our advanced Logo Detection capabilities?

Recommended for you:

Waterfall

eMM’s unique feature gives you a clear overview of your most recent media monitoring results. Watch them roll in synchronously and sorted by profile.

Auto Summary

The innovative AI-based Auto Summary function automatically delivers you a headline, summary and sentiment of the media mentions in almost real time.

Real-Time Monitoring

The process of capturing radio and TV channels is fully automated: we offer 24/7 real-time media monitoring, analyzing and keyword alerting.

Teamwork

To efficiently work on media monitoring projects as a team, it is essential for every member to always be up to date on what everybody else is working on.

Content Detection

Track your content throughout the media. With eMM you can monitor the dissemination of your content throughout thousands of media outlets.

Transcript Editor

The eMM premium feature Transcript Editor enables you to directly edit the transcripts of all the results of your media monitoring search profiles.

More Products & Services:

Table 1.17.

Media Monitoring	Media Intelligence	Technology & Support
Alerts	Reports	Speech-to-text
Super Profiles	Reach & AVE	API Integration
Transcript Editor	Auto Summary	LMU
TV		Logo Detection
Radio		Video Clip Search
Print		Face Recognition
Online news		Long Term Data Archive
Podcasts		Backup Recording
Web TV		Customer Success Agent
Social TV
Social Media