News

Covid-19 Information

Due to the latest developments in the Covid-19 pandemic, keeping you informed about the current situation at eMedia Monitor is of great importance for us. In order to protect the health of our employees as well as our customers and yet guarantee availability as usual for you and your requests, the entire eMedia Monitor team will work remotely from March 15th 2020 on. If you have any questions about your existing monitoring service or other eMM services, please do not hesitate to contact us. Our team will do their utmost to maintain eMM's high quality standards even in this challenging time. For inquiries please use our contact form or directly send an email to sales@emediamonitor.net or support@emediamonitor.net or follow the ...
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Business Intelligence: The Future of Analysis is Now

Business Intelligence is one of the strongest trends in analysis in recent years, with no end in sight. While senior executives nod cognizantly when it comes to the topic, everyone else is still wondering what exactly that is and how useful it can actually be. Well, let's start at the very beginning: Business Intelligence deals with all the strategies and technologies that help to interpret data and generate important insights from them. This data may be of historical, current or predictive nature, coming from internal and external sources. Internal company data such as finance and operations are combined with data, resulting in a very powerful overall picture. Common functions within BI tools are for example: reporting analytical processes data mining ...
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Targeted monitoring with Boolean search

A short historical digression to begin with: We owe the so-called Boolean search to a clever fellow named George Boole, who was already busy with algebra in the early 19th century. With his scientific achievements, he is considered the cofounder of information science. Ok. So what exactly is Boolean search and what is it good for? The Boolean search uses, among other things, the operators plus and minus to indicate whether or not elements are contained in a set - or terms in a search, which brings us closer to the area of application: Boolean can be used in search engines like Google, in some social platforms such as Twitter and is particularly important in media monitoring. Because in contrast ...
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Crisis management and the impact of monitoring

"We did not see that coming!". We all know, this is probably the worst sentence to be said in a crisis situation. But take a look at your own business or inspect your customers: Is your company really prepared for a crisis? When we talk about crisis management, we are not speaking about the forces of nature or political disaster here, today's crisis management is mainly about protecting one‘s company, its market share and the associated profit from the effects of negative headlines or events. At best, there is already a crisis management plan in place - but this is unfortunately only common in large, international enterprises. However, crises often also hit small or medium size companies that have to ...
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Bringing realtime to social media monitoring

Traditionally, eMedia Monitor is all about 24/7 real-time monitoring of radio and TV content. For many years, eMM has been a reliable partner to international companies in this industry and has helped customers with innovative technologies to not miss anything said about their industry, customers or any other topic of interest. Motion picture is an indispensable part of the media landscape, since the combination of picture and sound is the simplest way for the brain to process information, much easier than written text. Publishers are well aware of this fact, which is why many magazines are now supplemented by online portals that provide video content. Motion picture is more important and present than ever, which the video portal Youtube impressively ...
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