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Business Intelligence: The Future of Analysis is Now

Business Intelligence is one of the strongest trends in analysis in recent years, with no end in sight. While senior executives nod cognizantly when it comes to the topic, everyone else is still wondering what exactly that is and how useful it can actually be. Well, let's start at the very beginning: Business Intelligence deals with all the strategies and technologies that help to interpret data and generate important insights from them. This data may be of historical, current or predictive nature, coming from internal and external sources. Internal company data such as finance and operations are combined with data, resulting in a very powerful overall picture. Common functions within BI tools are for example: reporting analytical processes data mining ...
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Targeted monitoring with Boolean search

A short historical digression to begin with: We owe the so-called Boolean search to a clever fellow named George Boole, who was already busy with algebra in the early 19th century. With his scientific achievements, he is considered the cofounder of information science. Ok. So what exactly is Boolean search and what is it good for? The Boolean search uses, among other things, the operators plus and minus to indicate whether or not elements are contained in a set - or terms in a search, which brings us closer to the area of application: Boolean can be used in search engines like Google, in some social platforms such as Twitter and is particularly important in media monitoring. Because in contrast ...
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Crisis management and the impact of monitoring

"We did not see that coming!". We all know, this is probably the worst sentence to be said in a crisis situation. But take a look at your own business or inspect your customers: Is your company really prepared for a crisis? When we talk about crisis management, we are not speaking about the forces of nature or political disaster here, today's crisis management is mainly about protecting one‘s company, its market share and the associated profit from the effects of negative headlines or events. At best, there is already a crisis management plan in place - but this is unfortunately only common in large, international enterprises. However, crises often also hit small or medium size companies that have to ...
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Bringing realtime to social media monitoring

Traditionally, eMedia Monitor is all about 24/7 real-time monitoring of radio and TV content. For many years, eMM has been a reliable partner to international companies in this industry and has helped customers with innovative technologies to not miss anything said about their industry, customers or any other topic of interest. Motion picture is an indispensable part of the media landscape, since the combination of picture and sound is the simplest way for the brain to process information, much easier than written text. Publishers are well aware of this fact, which is why many magazines are now supplemented by online portals that provide video content. Motion picture is more important and present than ever, which the video portal Youtube impressively ...
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One fits all? The perfect monitoring solution for any customer

In the search for the perfect monitoring solution, one will sooner or later stumble upon the eMM "Country Packages" - but what exactly is this and what are the differences to other models? A Country Package includes a number of the most relevant broadcast channels in a country to ensure good overall coverage. All this, of course, 24/7, as usual in real time and in the same quality as originally broadcasted. Depending on the size of the selected country, shares of private & public broadcasters and audience reach, a package usually contains between 10 and 20 channels. The Argentine Country Package for example contains 15 channels while the USA package includes 54. Country Packages are particularly useful if companies and ...
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