News

A Close Look at the Monitoring Trend

The media monitoring trend of the last few years is persistent: The number of companies discovering media monitoring for themselves and using it in their daily business is constantly increasing - and for good reasons: 1. OverviewMedia monitoring is an easy way to keep track of developments in your own industry and your competitors'.  If national or international laws, import regulations, the availability of raw materials or similar change and this is announced in the media, reports on the relevant topics are sent out in real time using the right search profiles. The biggest competitor is involved in a scandal, has landed a huge deal, has just been taken over or is in financial difficulties? All this information is delivered ...
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Podcasts: Tailor-Made Audio Content to Go

Everyone is talking about podcasts these days and by now they are firmly anchored in everyday life of many users. According to a recent survey by a German industry association, more than a quarter of all Germans listen to podcasts on a regular basis. Why exactly is this type of audio data so popular? Well, on the one hand, users can listen to content anywhere and at any time of day or night, so they are not tied to program times. On the other hand - and this is the most important point - consumers can listen to exactly the topics of their interest. And it‘s not only mainstream topics that are very successful; there are hardly any limits to ...
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Covid-19 Information

Due to the latest developments in the Covid-19 pandemic, keeping you informed about the current situation at eMedia Monitor is of great importance for us. In order to protect the health of our employees as well as our customers and yet guarantee availability as usual for you and your requests, the entire eMedia Monitor team will work remotely from March 15th 2020 on. If you have any questions about your existing monitoring service or other eMM services, please do not hesitate to contact us. Our team will do their utmost to maintain eMM's high quality standards even in this challenging time. For inquiries please use our contact form or directly send an email to sales@emediamonitor.net or support@emediamonitor.net or follow the ...
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Business Intelligence: The Future of Analysis is Now

Business Intelligence is one of the strongest trends in analysis in recent years, with no end in sight. While senior executives nod cognizantly when it comes to the topic, everyone else is still wondering what exactly that is and how useful it can actually be. Well, let's start at the very beginning: Business Intelligence deals with all the strategies and technologies that help to interpret data and generate important insights from them. This data may be of historical, current or predictive nature, coming from internal and external sources. Internal company data such as finance and operations are combined with data, resulting in a very powerful overall picture. Common functions within BI tools are for example: reporting analytical processes data mining ...
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Targeted monitoring with Boolean search

A short historical digression to begin with: We owe the so-called Boolean search to a clever fellow named George Boole, who was already busy with algebra in the early 19th century. With his scientific achievements, he is considered the cofounder of information science. Ok. So what exactly is Boolean search and what is it good for? The Boolean search uses, among other things, the operators plus and minus to indicate whether or not elements are contained in a set - or terms in a search, which brings us closer to the area of application: Boolean can be used in search engines like Google, in some social platforms such as Twitter and is particularly important in media monitoring. Because in contrast ...
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