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Maximizing the Impact of Earned Media through Media Monitoring

Maximizing the Impact of Earned Media through Media Monitoring

When it comes to media presence, the terms “earned”, “paid” and “owned” frequently emerge, each with a unique significance. Among these, earned media has gained substantial prominence in recent years within communication departments. Understanding earned media is crucial, as...

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September 20, 2023
The Role of Broadcast Media in Shaping Consumer Behavior

The Role of Broadcast Media in Shaping Consumer Behavior

Understanding consumer behaviour has never been more important than in today’s ever-changing business world. At the same time, it has never been so well illuminated: The study of how individuals make decisions to spend their resources guides companies towards success or...

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September 6, 2023
Unlocking the Power of Media Monitoring: 3 Key Metrics to Drive Strategic Growth

Unlocking the Power of Media Monitoring: 3 Key Metrics to Drive Strategic Growth

Increasingly, businesses are looking to unlock the power of media monitoring to drive strategic growth. In this article we’ll reveal how to leverage the data and information obtained through this valuable tool to make informed and strategic...

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September 6, 2023
Enhancing Crisis Management: Effective Media Monitoring Strategies

Enhancing Crisis Management: Effective Media Monitoring Strategies

In today’s dynamic and interconnected business landscape, the significance of effective crisis management has reached unprecedented heights. As companies operate in an environment characterized by rapid information dissemination, heightened public scrutiny, and intricate...

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August 29, 2023
Why You Should Implement a Data-Driven Marketing Strategy

Why You Should Implement a Data-Driven Marketing Strategy

In the ever-evolving landscape of business and technology, the realm of marketing has changed profoundly over the past decade. The advent of data-driven tools, propelled by the remarkable advancements in Artificial Intelligence (AI), has reshaped the way companies connect...

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August 25, 2023
Barcelona Principles: The 7 Commandments of Communications & PR

Barcelona Principles: The 7 Commandments of Communications & PR

Around ten years ago, several international players in the communications and PR industry joined forces to advance the industry and adapt it to the changing economic, technological and business...

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July 28, 2023
What is a Designated Market Area (DMA)? A Closer Look at the US Broadcast Media Market

What is a Designated Market Area (DMA)? A Closer Look at the US Broadcast Media Market

Anyone dealing with the American broadcast media landscape will sooner or later come across the term “DMA region” – but what exactly is a DMA...

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July 27, 2023
How to Harness the Power of Media Monitoring in Content-Driven Organizations

How to Harness the Power of Media Monitoring in Content-Driven Organizations

In today’s digital age, more and more companies are relying on cleverly tailored content as a strategy to tell their story, win customers and build long-term relationships with their target group. By now, “Content is King” has become the mantra of many businesses...

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July 21, 2023