Mass media – which is the media reaching a large audience – have always been observed closely. Their influence and effects on the population are among the most important and relevant topics in communication research, as well as in marketing and public relations...
Artificial Intelligence (AI) solutions are on everyone’s lips - and have by now arrived in almost every industry. Basically, intelligent tools or programs based on AI are able to break down and process information from structured data sets in such a way that they become the...
Business Intelligence (BI) tools are one of the strongest trends in data analysis and effective decision-making and they are developing at an impressive pace. Global revenue from BI Software is expected to grow from US$ 22.24 to US$ 32.48 billion between 2022 and 2027...
Podcast consumption has increased strongly in recent years. More than 620 million people worldwide listened to them in 2021 – that is 88 million more than in the previous year (Statista Digital Market Outlook...
Every other week there are discussions and comments about classic media such as television losing relevance in countries all over the world - which would therefore also affect the Latin American region. But as a matter of fact, it is nothing like that: in 2021, TV reached 93%...
Never before have news spread faster than they do today. The speed of dissemination combined with the incredible amount of different headlines leads to information overload for many consumers and this in turn leads to a conscious decision to consume only certain media - and...
The Covid-19 pandemic has impressively underlined that even the most impactful incidences can come completely unexpected. In business, crises come without a warning call too and one might find themself thinking: “I didn’t see that coming!”. To develop a tactic and avoid...
When talking about media presence, it is often referred to “earned”, “paid” and “owned”. A distinction definitely makes sense here: There are a few things to keep in mind, especially when it comes to earned media, which have become more prevalent than ever in communications...
