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Podcasts: Tailor-Made Audio Content to Go

Podcasts: Tailor-Made Audio Content to Go

At first glance, podcasts seem like a new phenomenon of today’s digital media landscape, but contrary to this assumption, their beginnings can be dated back to the 80s. Back then, the so-called audio blogs were mainly music-oriented or used for educational...

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May 16, 2022
Bad Publicity – Skilfully Detect & Counteract Negative News Content about Your Business

Bad Publicity – Skilfully Detect & Counteract Negative News Content about Your Business

Is bad publicity really better than none at all? This question is not as easy to answer as it seems at first glance. Studies show that there is a big difference whether the circumstance concerns to an unknown or a well-known company. Bad publicity always hurts a famous brand...

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April 25, 2022
Barcelona Principles: The 7 Commandments of Communications & PR

Barcelona Principles: The 7 Commandments of Communications & PR

Ten years ago, several international players in the communications and PR industry joined forces to advance the industry and adapt it to the changing economic, technological and business...

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April 22, 2022
Marketing & PR: Better Together

Marketing & PR: Better Together

Although marketing and PR are two disciplines that basically pursue a common goal, a very strict dividing line was kept between them until not too long ago. Even today, the division is still present, not only in people’s heads but also in many companies - but slowly,...

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April 20, 2022
Below the Line Campaigns – How to Succeed with Subtle Advertising

Below the Line Campaigns – How to Succeed with Subtle Advertising

Advertising is omnipresent. Every day, we encounter it in the most varied forms and even if we try to avoid the influence through paid advertising measures, we will hardly succeed. Of course, we can change channels as soon as advertising starts and skip print ads, but classic...

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April 12, 2022
eMM Duplicate Detection: Dealing with Repeated Media Content on the Pegasus Platform

eMM Duplicate Detection: Dealing with Repeated Media Content on the Pegasus Platform

Digitalization has modified the media market. One example of this is the tendency of media companies to produce a single piece of news and to disseminate it via different channels – simultaneously or at a different...

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April 7, 2022
Green Advertising vs. Greenwashing: Doing The Right Thing

Green Advertising vs. Greenwashing: Doing The Right Thing

Climate change is among the most urgent problems the global economy currently faces – a continuation of this trend could lead to an 18% decline in global GDP if the temperature rises to 3.2°C by 2050 (Swiss Re Institute,...

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March 31, 2022
Broadcast Media - The Reliable ones During Crisis

Broadcast Media - The Reliable ones During Crisis

The corona pandemic has driven some industries and companies to the verge of ruin worldwide. Devastating as the crisis was for countless industries, it also produced a few winners. Broadcasting and other classic media are clearly among them. Why? We took a...

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March 20, 2022