The economic and social changes that have occurred in the past few years worldwide - especially due to the outbreak of the corona pandemic - have had a significant impact on countless industries. While for some the effect was a negative one, some sectors were able to profit...
The outcomes of the US midterm elections 2022 that are still hitting the news once again underline the importance of being able to observe the development of an electoral process in the media. After the elections, many political marketing and communication experts have begun...
The US midterm elections 2022 have been said to have the highest spending on political advertising of all times (AdImpact, 2022). Despite the growth on digital spending, broadcast media remain the main platform – this is especially true for TV and its modern variants such as...
Corporate events, congresses, trade fairs, sporting events or festivals, they all have one thing in common: event managers who are faced with a multitude of challenges that need to be mastered in order to make the event a complete success. Depending on the planning phase,...
Mass media – which is the media reaching a large audience – have always been observed closely. Their influence and effects on the population are among the most important and relevant topics in communication research, as well as in marketing and public relations...
Artificial Intelligence (AI) solutions are on everyone’s lips - and have by now arrived in almost every industry. Basically, intelligent tools or programs based on AI are able to break down and process information from structured data sets in such a way that they become the...
Business Intelligence (BI) tools are one of the strongest trends in data analysis and effective decision-making and they are developing at an impressive pace. Global revenue from BI Software is expected to grow from US$ 22.24 to US$ 32.48 billion between 2022 and 2027...
Podcast consumption has increased strongly in recent years. More than 620 million people worldwide listened to them in 2021 – that is 88 million more than in the previous year (Statista Digital Market Outlook...
