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Government & Media: An Information Symbiosis

Government & Media: An Information Symbiosis

The importance of keeping an overwiew of all news is hardly as important for any other group of people than it is for those from politics or government. At the same time, it is the resort that is being most reported on in classic media and where changes apparently occur hourly - especially in challenging times like these.

But even in daily business, the media have to be observed, as they are the number one source of information and very revealing about what topics people are currently most concerned with. From this, conclusions can be drawn for election programs or communication strategies.

Anyone who has an understanding of what the population sees and hears can respond more precisely to their needs. Of course, the tone and perspective of reporting differ significantly depending on the medium or broadcaster. In this respect, with a variety of media and channels as we have them today, it is no longer sufficient to focus on news from a few sources exclusively.

In order to keep an eye on current events, the use of a fully automated media monitoring tool has become inevitable, because carrying out this task manually is simply unmanageable. Innovative platforms and their useful features offer the possibility of setting up search profiles for relevant topics and keywords. Filters help to specify the results and ensure precise hits valuable for the user are being generated - in real time.

Anyone who relies on a provider with worldwide channel coverage also benefits from international news. Because changes in industry, economy and politics on a global level often have a direct impact on national events.

Media monitoring is also a key factor in reputation management. Is published information truthfully presented by the media? Do others comment on it and how? If there is a need for a declaration or a reply, timely reaction and transparency are required. Sentiment analysis is a technology that has proven extremely useful here. It helps to understand how the information is received by the recipient and whether messages are positive, negative or neutral.

The dynamics of some topics also play a major role, keyword: agenda setting. When a topic was taken up for the first time, how it spreads and when it experiences the peak of its media presence, is hard to comprehend without an according tool. But this is the only way to judge whether or not a communication strategy is effective in terms of reach and efficiency.

Politics and government have always been the number one source of information for the media - media monitoring creates a convenient way of using all this information which, in turn, can be useful for politicians and governmental bodies themselves.

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