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The media landscape in Colombia is steadily growing. The classic popular media such as TV and radio are being supplemented by a range of new media such as web TV, online radio or digital press, offering a holistic picture of the politcal situation and topics of public interest.
For the majority of the population, broadcast plays the most important role in their every-day information consumption. In total, Colombia has more than 200 radio stations and more than 50 TV channels, including a range of public, private, national, regional and local sources.
The greatest broadcast reach is being achieved by the two main TV channels (Caracol and RCN), two main radio stations (Blue Radio and La W), and two main national newspapers (El Tiempo and ADN). These sources primarily belong to three big media companies, namely Sarmiento Angulo Group, Ardila Lulle Organisation, and Santo Domingo Group.
A comprehensive observation of the Colombian media landscape pays off in many terms: monitoring topics of interest, staying on top of the news and being able to react to them immediately are just some of the benefits, the automated media monitoring solution by eMM offers. To learn more about the eMM media monitoring platform, click here.
Join our range of happy customers monitoring the diverse Colombian media landscape to gain valuable insights, improve your marketing and PR strategies or analyze the market. Here‘s what they say about working with eMM Dart:
Crisis Management:
“In election campaigns, power as well as reaction time are key. Thanks to media monitoring, the office in charge of politicians' reputations is aware of the most important information the media is broadcasting and can quickly take action if negative headlines pop up."
Marketing & PR:
“Thanks to media monitoring I have been able to identify mentions and keep a constantly updated archive of content about my company in the national media. That way I can review marketing efforts and verify if they are paying off. In any case, this delivers valuable insights for future campaigns.”
Competitors Analysis:
“If you are considering expanding with new products within your industry, media monitoring provides you with a representative picture of the competition and their products represented in the media as well as the overall industry situation. In other words: advanced knowledge for fact-based decisions."
If you plan on tapping Colombian media coverage to feed your strategies with relevant data, and wonder where to start; here is our top ten selection from the multitude of available broadcast channels:
Additionally to a comprehensive media coverage in Colombia including all relevant channels of the region, eMM offers tailor-made solutions to monitor broadcast as well as new media such as podcasts, online press, web-TV or web text in more than 75 countries worldwide.
The userfriendly eMM Dart platform offers many valuable features like Teamwork, Waterfall, a Transcript Editor and more to make monitoring the media easier than ever. Rely on 15 years of experience in the industry, just like most stock-listed companies and businesses of all sizes do.
Book your personal demo to find out more about our individual packages to perfectly fit your company‘s requirements. Klick the button to reserve your free appointment:
