Media monitoring is a task integrated into communication departments worldwide. Still, it is a subject that is not getting as much attention as it deserves. Globally, companies of all sizes count on solutions to keep an eye on both their own as well as their competition’s...
The healthcare sector not only plays an important role for the wellbeing of citizens but is also crucial for the health of the economy. In 2018, to mention a year in which the industry was not affected by Covid-19, EU healthcare expenditure amounted to almost 10% of the...
In the past years the growing number of social media users as well as the increased power of social network companies have fostered the development of national and international data protection and cybersecurity regulations. Not only do companies like Facebook collect a huge...
The latest Reuters findings are promising for the media sector: People’s overall trust in the news has grown by six percent in 2021 (Digital Report, 2021). However, there exists an evident gap between the trust in classic news media and the trust in news on social media. The...
For those familiar with the marketing field, it is nothing new that PR staff managing a company’s communication strategy have a challenging profession. Their day-to-day tasks include multiple overlapping projects with various deadlines: from one-time events to year-round...
The development of radio pictures a technical breakthrough that is associated with a large cast of names. However, it is the Italian Guglielmo Marconi who is credited with the success of transmitting sound signals from one side of the Atlantic to the other dating back to the...
AMEC as the International Association for Measurement and Evaluation of Communication is the largest media intelligence and insights professional organisation worldwide. They were also host to this years summit „DATA: Analytics, Algorithms, Augmentation“ in the beautiful...
It would be an absolute understatement to say that trends in the media and PR industry have been evolving a lot over the last few years. These branches and their way of working with data is constantly changing and always in need for better technologies and insights. Just like...
