Open Source Intelligence (OSINT) is the art of harnessing publicly available information to uncover valuable insights in an age where data flows endlessly. Whether you’re a business aiming to stay competitive or a PR professional monitoring your company’s image, OSINT offers an invaluable toolset.
The use of OSINT tools for analysis delivers particularly valuable insights within the vast amount of publicly available data because it makes it possible to find very specific information there. This is essential for companies in both the private as well as the public sectors.
A common use case is applying OSINT tools to navigate and analyze media data. For example, PR and marketing professionals benefit from it for press work, marketing measures and for crisis managementactivities. Businesses in general can also use it to discover if there is sensitive information that is publicly available in order to protect their interests and privacy.
Due to the flood of information available today, it is simply impossible to continuously observe all relevant sources and filter them according to interests. Fortunately, OSINT tools such as media monitoring solutions have uncountable benefits here:
As a leading media monitoring company, eMedia Monitor offers an efficient OSINT tool that tracks media content 24/7 and in real time and offers a comprehensive view of multiple information sources including traditional broadcast radio and TV as well as new digital media such as web TV, podcasts, and online news.
Taking advantage of the eMM Dart platform, media content can be easily monitored. It automatically filters the media sources according to predefined search profiles and displays the results in the online platform or sends them via e-mail as requested by the user.
Besides, it includes clever features like the Waterfall, which shows mentions sorted chronologically and by profile and enables users to watch how topics develop over time.
Gone are the days in which analyzing the information flow disseminated on the various media sources was exclusive for experts. The inclusion of OSINT using a media monitoring service is the most convenient solution to make further analysis, recommendations for action, or to plan future strategies. OSINT makes all the difference in times of crisis as well as in daily business: keep an eye on the development of information and react quickly!
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