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The broadcast-media landscape in Mexico is a diverse one: Television, offered by commercial and non-commercial national networks, regional networks, state-level television broadcasters and a variety of numerous radio channels form a solid media foundation.
Together with new media such as podcasts, online press, social media and web-TV that have emerged in recent years, the various information sources reflect the diversity of the population and their interests.
With eMM, the media coverage of them all is at your fingertips. Benefit from the efficient and affordable tool that covers Mexico‘s diverse media palette – all from one hand, without the need of installation, hardware or resorting to third parties. To learn more about the innovative eMM Dart media monitoring tool, click here.
Each business case is different and therefore requires an individual tailor-made solution. This is why eMM offers several plans to perfectly fit any customer's needs according to the size of the company, number of users/customers or subscription duration.
Join our range of happy customers monitoring the diverse Mexican media landscape to gain valuable insights, improve your marketing and PR strategies or analyze the market. Here‘s what they say about working with eMM Dart:
Crisis Management:
“In election campaigns, power as well as reaction time are key. Thanks to media monitoring, the office in charge of politicians' reputations is aware of the most important information the media is broadcasting and can quickly take action if negative headlines pop up."
Marketing & PR:
“Thanks to media monitoring I have been able to identify mentions and keep a constantly updated archive of content about my company in the national media. That way I can review marketing efforts and verify if they are paying off. In any case, this delivers valuable insights for future campaigns.”
Competitors Analysis:
“If you are considering expanding with new products within your industry, media monitoring provides you with a representative picture of the competition and their products represented in the media as well as the overall industry situation. In other words: advanced knowledge for fact-based decisions."
If you plan on tapping Mexican media coverage to feed your strategies with relevant data, and wonder where to start; here is our top ten selection from the multitude of available broadcast channels:
Additionally to a comprehensive media coverage in Mexico including all relevant channels of the region, eMM offers tailor-made solutions to monitor new media such as podcasts, online press, web-TV or web text.
eMM not only offers a comprehensive palette of media sources, users can monitor the media in more than 85 countries and in multiple languages.
The cloudbased media monitoring platform not only comes with an impressive coverage but with a range of clever features that make monitoring easy: Teamwork, Waterfall, Query Visualization, Duplicate Detection, Transcript Editor and many more.
If you consider monitoring the diverse Mexican media landscape, book your free personalized demo to experience the possibilites eMM Pegasus offers for your business case.
Reach out to get a personalized demo:
