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Competitive Edge Powered by Media Insights: Evaluating the Fast-Paced Tech Industry With Media Monitoring

Competitive Edge Powered by Media Insights: Evaluating the Fast-Paced Tech Industry With Media Monitoring

Artificial intelligence, cloud computing, cybersecurity solutions, advanced connectivity or generative AI are just some of the growing trends in the tech industry right now. Global IT spending rose from $ 3,872 billion in 2020 to more than $ 5,000 billion in 2024 (Statista)....

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Political Communication: Where Media & Government Intersect

Political Communication: Where Media & Government Intersect

Key... Media Monitoring in Politics: Effective political communication relies on monitoring both traditional and digital media to understand public opinion, manage reputation, and shape targeted... Automated Global Insights: eMedia Monitor (eMM) provides...

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Maximizing the Impact of Earned Media through Media Monitoring

Maximizing the Impact of Earned Media through Media Monitoring

When it comes to media presence, the terms “earned”, “paid” and “owned” frequently emerge, each with a unique significance. Among these, earned media has gained substantial prominence in recent years within communication departments. Understanding earned media and how it...

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Why Not Monitoring the Media Could Turn out to be Costly

Why Not Monitoring the Media Could Turn out to be Costly

When it comes to the success and reputation of a business, being aware of what the media are saying is essential. In fact, overlooking media messages about a brand, the industry or the competition could become quite costly to a...

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The Importance and Benefits of Global Broadcast Monitoring

The Importance and Benefits of Global Broadcast Monitoring

Key... Global Broadcast Monitoring for Business & Government: Real-time access to TV and radio content worldwide empowers organizations to manage brands, track competitors, ensure compliance, and respond effectively to... eMM, Industry Leader in Worldwide...

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One fits all? The Perfect Media Monitoring Solution for any Customer

One fits all? The Perfect Media Monitoring Solution for any Customer

When looking for the perfect monitoring solution, making sure that the service provides access to the channels we need to monitor is essential. Only then, and when search queries have been created in a targeted manner, a company can be sure that all relevant media content...

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Effective Reputation Management through Media Monitoring

Effective Reputation Management through Media Monitoring

In today’s digital age, where information flows freely and swiftly across various platforms, managing one’s reputation has become more challenging than ever before. With the spread of social media, online news outlets, and broadcast channels, individuals and organizations are...

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Employer Branding: Discover How Your Business is Presented in The Media and How People Perceive it

Employer Branding: Discover How Your Business is Presented in The Media and How People Perceive it

Increased sales and excellent annual results are the crowning glory of any company. However, they are not only based on good planning, hard work and profitable strategies, but also on a foundation that underpins every successful company and forms its centrepiece: its values...

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