At first glance, podcasts seem like a new phenomenon of today’s digital media landscape, but contrary to this assumption, their beginnings can be dated back to the 80s. Back then, the so-called audio blogs were mainly music-oriented or used for educational...
Is bad publicity really better than none at all? This question is not as easy to answer as it seems at first glance. Studies show that there is a big difference whether the circumstance concerns to an unknown or a well-known company. Bad publicity always hurts a famous brand...
Although marketing and PR are two disciplines that basically pursue a common goal, a very strict dividing line was kept between them until not too long ago. Even today, the division is still present, not only in people’s heads but also in many companies - but slowly,...
Climate change is among the most urgent problems the global economy currently faces – a continuation of this trend could lead to an 18% decline in global GDP if the temperature rises to 3.2°C by 2050 (Swiss Re Institute,...
When we turn on a TV or radio device and listen to, for example, the daily news, we are receiving the information broadcast through radio...
They say that the big fish always tends to eat the small one. This idea is especially common in business, where the size of the company plays an important role in its ability to develop as well as for...
The media monitoring tools market is expected to see continued growth in the coming years. According to reports, it will achieve a 13.2% CAGR between 2021 and 2028 to reach $7.25...
Achieving visibility as well as gaining website traffic are among the top priorities of marketing professionals. To enable these goals, an essential step is needed: the corresponding content must be efficiently disseminated and in such a way that the results of the efforts...
