Key... Definition & Scope: Designated Market Areas (DMAs) are regions defined by shared access to TV, radio, and broadcast channels, created by Nielsen to measure local media consumption; there are 210 DMAs in the U.S., ranging from New York (largest) to Glendive...
In today’s digital age, more and more companies are relying on cleverly tailored content as a strategy to tell their story, win customers and build long-term relationships with their target group. By now, “Content is King” has become the mantra of many businesses...
The tourism industry is one of the most diverse industries in the world, encompassing everything from adventure travel to luxury getaways. In order to attract tourists and grow their economies, countries must work to promote themselves as desirable travel destinations. This...
Media messages can influence the opinions and perceptions of audiences and thus have been the focus of extensive academic research for decades. American political scientist Harold Lasswell was one of the first researchers to recognise their far-reaching influence while...
Globalization helps to overcome structural barriers and rises the volume of economic growth around the world. Even apparent small fluctuations and changes at the local level can have an impact on the entire world market, so it is not surprising that internationally operating...
The expansion of the Internet in the past decades and the increasing flow of information that is thus available has sparked a debate about automatization in the PR and marketing industry. Media monitoring, as a central task for professionals in these sectors, is not left out...
Key... Purpose & Benefits: Media monitoring tracks mentions, reach, sentiment, and timing across channels, helping organizations manage reputation, make data-driven decisions, and respond quickly to... Six-Step Process: Key steps include choosing...
For international companies or those who would like to become one, the focus is often directed to one thing in particular:...
